Warning Signs Your Marketing (and Copy) Isn’t Right

“This time it will be different. You are a copywriting genius.” This is usually a warning sign that no matter how good the copy produced it will not turn into a result.

There is a lot involved in producing winning marketing – the copy is a big piece of it but it isn’t all of it.

Over time, working with clients you can get a bit of a sixth sense for when your client’s ideas about marketing and copy will lead to non-results.

There are three all too common signs that your marketing is not going to work.

1) Naivety of the Business Owner. This is the first sign that there will be marketing problems. Business Owners either are marketers or they aren’t.

You can turn yourself into a marketer over time but it takes work and commitment to education. And it is important to learn marketing – at least to the point where you can identify and retain talented people to oversee your marketing.

Otherwise you’ll just be a marketing victim.

But at any given time a business owner either is or isn’t a marketer and when they aren’t they are often deluded by business opportunity level sales pitches about how better ads will magically turn them into a millionaire – with dollar signs in their eyes they will fall for anything.

Conversely, when the business owner is intelligent gets what can and can’t be realistically done by with a marketing strategist or copywriter they are often not patient enough to keep working with them beyond that first project because it takes a couple of goes to get it right. They’ve exhausted that bright shiny object and are on to the next one.

2) Poor Market Selection. When I meet a potential client who tells me that their business is ‘anybody with a heartbeat’ or some variation of that, I despair. This ties into number 1 but it is so important it warrants its own section.

Without fail there is a sweet spot in the market that is more valuable to you and you are more valuable to them – where you can command and receive higher fees. It is worth searching for and finding these sweet spots.

I was talking to a potential client recently who was trying to market to everyone but was also secretly hoping that one or two industry segments responded because they were so valuable. I should have made him write me a check for what I said next but I asked him”

“Why don’t you just get a list of industry segments you want and customise your marketing for each of these?”

Light bulb goes on over the client’s head.

3) Over reliance of benefits and feature driven copy.Most good copywriters will tell you that selling is all about benefits but it isn’t. More accurately, it is all about the benefits being able to solve the problems your market has. For this reason the best copy actually is problem focused and story-driven about the solution to those problems.

The product’s features and benefits can almost be an afterthought. I wrote an advertorial where the product basically isn’t mentioned. It is all about the problems that the audience faces and the missed opportunities that arise from not addressing the problem – only in the final 10% of the advertorial is the specifics of the product mentioned.

Why You Should Market Your Business Online

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why business owners are turning to the Internet for advertising. Advertising online is incredibly affordable, especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate. In this case, the cost of creating and maintaining the website is insignificant compared with the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the budget but you probably require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determining who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio, and print media, it only allows you to reach a limited audience. However, when you take your marketing to the Internet, you automatically increase your potential target audience tremendously because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise, the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult, especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for those individuals to do business and to purchase the products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because, unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service with the ones offered by competitors, and make a purchase at any hour of any day.

Learning about Internet Marketing
Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to integrate Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for those business owners, there are a variety of options for learning about Internet marketing. Those options may include online research, reading published books, and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method that can be used to learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online, it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately, business owners can still learn from the Internet. This just means they should be more cautious about accepting information as accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available that focus on this subject and provide a wealth of useful information. When selecting a book for use as research material, it is important to choose a book that received positive independent reviews. It is also important to choose books that were published recently. This is important because the Internet marketing industry is evolving continually and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is that you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally, business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. If your business offers products and services in a particular niche, consider entering relevant terms into popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing, which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website, which may include banner ads, affiliate marketing programs, or other types of advertising. Armed with this information, you can take the opportunity to implement changes to your own website and marketing strategy, which may help you to achieve a greater degree of success. Care should be taken to not copy anything directly from your competitors but rather to try to emulate their degree of success in your own way.

Conclusion
If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because, if your competitors are marketing online, you may find that they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition, it is time to start figuring out how you can market your business online and keep up with the competition.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

What types of fish are considered Reef Fish?

There are many types of reef inhabiting ocean species, but not all of them are considered seafood. These are the reef bound seafood varieties that are sold by seafood exporters in Sri Lanka to be consumed:

Grouper: The grouper is a delicious variety that is found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long and have white or cream-colored flesh. This is ideally made into a curry or grilled.
Snapper: The snapper is another popular type of seafood found in and near reefs that can be found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long as well and has reddish-orange flesh. They are commonly eaten fried, baked, or even smoked.
Red Snapper: This is a beautiful, brightly coloured aquatic food source that can weigh up to 20 pounds and grow to be more than two feet long. They are typically found in the Gulf of Mexico and off the coast of Florida. Red snapper is considered a delicacy and is most commonly eaten fried, broiled, or blackened.
Tuna: This is a large fish that can grow to be six feet long and weigh more than 300 pounds! While they aren’t considered specifically as “reef fish,” they still reside on coral reefs and are therefore caught by fishermen targeting those areas. This means that you will find tuna on most menus at seafood restaurants that serve fish caught in such areas. Tuna is generally consumed grilled, seared, or blackened.
Marlin: The marlin, which is a part of the billfish family, is a large saltwater fish that can weigh up to 500 pounds and grow to be more than 14 feet long! They are found in tropical and subtropical waters all over the world. They are considered prized gamefish and are often caught for sport. Marlin is most commonly eaten grilled, blackened, or smoked.
Wahoo: The Wahoo is a sleek, fast-swimming aquatic animal that ranges in size from one to 150 pounds. They are typically found in warm waters near the surface of the ocean. Wahoo is considered a delicious delicacy and is most commonly eaten fried, baked, or as ceviche.
Mahi Mahi: This is another delicious saltwater variety that is found in tropical and subtropical waters all over the world. They can weigh up to 100 pounds and grow to be more than three feet long. Mahi Mahi is a popular gamefish and is most commonly eaten fried, baked, or grilled.
Cobia: Cobia is a large fish that can grow to be more than four feet long and weigh up to 150 pounds. It is typically found in warm coastal waters near the surface of the ocean. Cobia is a popular gamefish and is most commonly eaten grilled, blackened, or smoked.
Snook: Snook is a beautiful silver variety that can grow to be more than three feet long and weigh up to 30 pounds. It is typically found in coastal waters near the shoreline. Snook is a popular sportfish and is most commonly eaten grilled, smoked, or fried.
Triggerfish: These are a brightly coloured variety of seafood that can grow to be more than two feet long and weigh up to 15 pounds. They are typically found in reefs and rocky areas near the surface of the water. Triggerfish are popular gamefish and are most commonly eaten fried or grilled.

Reef fish are high in nutritional value and contain:

High levels of omega-three fatty acids.
Vitamins A and C.
High levels of selenium, which is a powerful antioxidant.

This type of seafood is all targeted for their meat by reliable seafood exporters in Sri Lanka, and they are considered a delicacy in many parts of the world. However, there are also many types of reef-dwelling aquatic species that people don’t eat. Some of these include the following:

Angelfish
Butterfly
Anthias

These types are not typically eaten because they do not have much meat on them. They are mostly caught for their fins and scales, which some people believe have medicinal properties, or for aquariums.

Reef fish live within coral reefs and are specially adapted to the bright, warm environment. They come in a wide variety of colours and shapes and can be found in both saltwater and freshwater environments.

These different aquatic varieties are important for keeping coral reefs healthy. They eat algae and other things that can damage or kill coral reefs. In addition, they provide food for larger animals that live on or around coral reefs.

There are many different types of reef fish, but some of the most common ones include:

Damselfish
Puffer
Parrotfish
Tangs
Grouper

These are considered reef fish because they rely on coral reefs for their survival. Without coral reefs, they would not be able to survive, and the coral reefs would be in danger of dying.