Direct Marketing – Telemarketing

In Direct Marketing Telemarketing is a very important role in the use of new information technologies applied to business development. This article hopes to make a brief statement of its most important features.

Telemarketing is a direct marketing strategy that seeks through the use of communication (especially telephone), personal way to reach different users by offering products or services to address the challenges of increasingly competitive markets, trying to time-saving marketing costs and improve the effectiveness of the introduction of products for sale.

The use of communication technologies to have a direct, efficient and fast user creates competitive advantages in the world of business “, replacing or complementing the use of traditional forms of communication with the client and the advertising staff, use direct sales or the need to have branches or special outlets. Generating added value to our customers will feel satisfied with the increased speed in the delivery of services with the convenience of travel to avoid being served in branches, outlets or department stores.

Advantages in the use of telemarketing:

A team of telemarketing is cheaper and more controllable than a group of sellers to avoid transport costs and food promotion. Another important factor is the current trend of declining costs of communication especially through the telephone costs and improves competition in the information systems.

When you have a database of large users (including preferences), it has the opportunity to customize services for people with the opportunity to respond timely and reliable by increasing the productivity and efficiency of the organization.

It is understood that to be a successful telemarketing department will be required characteristics:

Technology: Adequate communications, reliability, and speed. Database accurate and functional, along with specialized software logically and functionally.

Team Work: Need a good team “telemarketers”, with broad product knowledge, marketing skills and in the promotion.

Order: To personalize the service is properly needed to order requests, complaints or claims related to care and to be properly satisfied.

Speed key factor, often to consult by phone, we find boring songs, transfers to units that do not correspond to the needs or lack of staff, these inefficiencies away to customers and make them reluctant to use the phone to buy, view or find out the companies.

Promotion: Get to know the telemarketing service to users, seeking to demonstrate the ease, efficiency and user comfort.

Achieve a True Diversification With Self Directed IRA

What do you get from self-directed IRA account?

The ultimate advantage of setting up a self-directed IRA account with an IRA custodian is that you are the one who is in control.

The other best attribute you are getting with the said type of IRA is that you get the flexibility you can ever wish.
If you are targeting investments that are beyond the confines of Wall Street, then self-directed IRA is the right one for you. It is said that the average balance in any IRA is more or less $25,000! And so that is enough funds for you to diversify your investments to get to the retirement that you are planning for! Retirement does not have to be achieved at an old age. You can retire soon if you pan for it!

DIVERSIFICATION

With self-directed IRA, you can directly invest your money in real estates. If you are leaning towards acquiring houses or an apartment complex for a continued cash flow, then this type of IRA can help you start that venture. Specifically, if a friend of yours mentioned to you a house down the corner being sold for half its price… or a short term loan at 15% from a credit institution, only with this IRA that you could do this.

You maybe into small businesses or getting a franchise and just the right amount of money is in your IRA but the only way to get to that is by having a self-directed IRA. Your traditional IRA will restrict you from doing that.

Personal loans is something you can take advantage also with this kind of IRA. Begging your fund manager for the money you own and saved would not occur if you have a self-directed IRA.

If there is an investment that will make sense to you at all, with self-directed IRA, money is readily at hand just by writing a check for it.

Purchasing of tax liens could also be done only with self-directed and not the typical IRA. It offers low risk on the investor’s side, the length of investment is often short-termed and the return is substantial unlike what the current market offers.

FINALLY, the precious metals that you can either hold or store in a depository. Only with this unique IRA that you can have a gold IRA or silver IRA started. Gold is expected to rise further its value to a staggering $5000 per ounce. And silver, with the stockpile at a very low mark, can match the price of gold. This precious metals BOOM is happening soon and may not last for long.
From an investment that will give you cash flow to a stable asset even in the middle of a weak economy, the self-directed IRA can give you so much flexibility! Your options are not limited to bonds, stocks and mutual funds! There are just investments nowadays that make more sense than the paper ones.

Legal Marketing Tips From a Divorce Lawyer

A Divorce Lawyer’s Marketing Journey to Build My Law Practice

During the past few years, I have had a lot of visibility resulting from my marketing efforts. Other attorneys continuously ask me about my marketing so I thought I’d share some thoughts. I have been immersed in the legal world my entire life. I have practiced law in Illinois since 1984, and grew up surrounded by legal talk, as my father was also an attorney. This has allowed me to observe the evolution of the legal field throughout my lifetime.

History of Legal Advertising

As many attorneys are aware, previously, legal advertising was generally prohibited. This did not change until 1977, well after advertising became common practice in most other fields, when the U.S. Supreme Court ruled on lawyers’ right to advertise their services in the controversial case of

Bates v. State Bar of Arizona (433 U.S. 350). As a result, the tradition against legal advertising was rejected as an antiquated rule of etiquette. Thus began the opportunity for attorneys to grow their practices through marketing.

My Journey Begins

Although legal marketing previously provoked controversy, it has been an important key to my success as a lawyer. I have always marketed my practice. For the majority of my career, I concentrated on traditional methods such as Yellow Page advertising (pre-internet) and networking. As my experience grew, I added peer-rated credentials to my resume and joined different organizations. Fast forward to 2010, when my marketing guru, who also happens to be my wife, expanded her business into the growing field of social media. I jumped at the opportunity to be her online and social media test case. We developed a marketing plan including all the traditional marketing techniques plus newly burgeoning online marketing strategies.

We started with a short list of 13 tasks, and as those were completed, we added many more. Over the past four years, marketing has fascinated me. My marketing list has become an ever-evolving ‘to do’ list and we are always tweaking my marketing plan. We have been especially pleased by the Internet and social media campaigns’ successes. For those interested in starting or building upon a marketing campaign, here are some insights I have gained over the years. Please keep in mind that I am not a marketing professional, just a lawyer like you trying to build my practice.

What are the most important elements of marketing?

Consistency and follow-up are the most important aspects of marketing. You can have all of the know-how, a hefty budget, the best contacts and technical staff; yet, your marketing efforts will not result in success without consistency and follow-up. I have spoken with attorneys who tell me they are going to start their online marketing with blogs posts. They lay their foundation – build a website, write a few blogs posts – but too often, after several months, begin to neglect their page. Likewise, an empty Twitter account, LinkedIn or Facebook fan page is equally useless. Additionally, people often attend networking events, make new contacts, but fail to follow-up. Continuous activity is necessary to achieve your goals.

What types of marketing do I use?

I break my marketing down into two different, but equally relevant, categories: traditional and internet marketing.

Traditional marketing

For me, traditional marketing consists of networking and making myself visible. I think this builds the strongest and longest-lasting referrals. My ultimate goal is to build an extensive network of relationships so that people call me directly for my services or refer clients to me. Additionally, I recognize the importance of being a resource to others. In the networking world, the givers get the most back. For others, traditional marketing may include newspaper ads, speaking engagements, direct mail, television, radio and even billboards.

Internet marketing

The objective of internet marketing is to make my name a prominent presence when people search online for help with the services I provide. My goal is for my web presence to effectively convey who I am and how I can help people, thus influencing people to contact me and ultimately hire me.

Who has time for marketing?

I understand that lawyers need to spend the majority of their hours practicing law. Networking takes a lot of time so you have to marshal your efforts in order to reap the most benefits with the least amount of time. Here are some networking suggestions:

· Be strategic; identify the best people to network with. Read Malcolm Gladwell’s book, The Tipping Point.

· Set and track goals when meeting people or joining networking groups.

· Take time to develop relationships. Always remember that quality, not quantity, is important.

· Be a good listener and ask questions. Find out how you can help that person, whether it is referring business, making an introduction or sending a relevant article.

· Always follow-up and deliver what you promise.

Where do I start my internet campaign?

You can build your online presence through search engine optimization (SEO) and social media. SEO gets your website or web-page noticed by various search engines. Social media uses internet platforms for individuals and groups to share, co-create, and discuss. Social media marketing involves using internet forums, blogs, social networks like Facebook and LinkedIn, podcasts, video and more to build your online presence, identity, relationships and reputation.

What to keep in mind while marketing

Marketing helps bring potential clients into your office to hire you. Satisfied clients bring more clients, and this remains one of the best ways to grow your practice. Thus, it is both good business and good marketing to build solid relationships with your clients. Tips include: