Your Mind’s Operating System / Online Marketing Part Two

This is part two of the same article. If you have not read Part One, please go back and do so, as the information is being developed from a basic position to a more advanced stage.

This article gives you basic online business ideas that can help you with your personal growth and development. Use it to generate positive movement through your personal endeavors and life path.

Remember to stay focused on “Happiness is your birthright.” For simplification let’s label any information affecting and entering our mind as message units. It is said today we receive over four hundred thousand of these message units daily. Think about not only what you consciously choose to read, watch, touch etc., but the many message units that bombard you without your conscious control. These units include words, thoughts, pictures, emotions, etc. that have created our personal files.

The human being receives message units or information into the conscious mind through four sources. The first source is the external environment, which are things like the music you are listening to, television you may be watching, or anything affecting you from everyday surroundings. The second source is the body itself; pains, discomforts, movements of the body, all sending information about these things to the brain. The third source is the conscious mind, handling our thinking process, our logic, decision making and all the factors affecting our conscious thoughts. The fourth source and probably the most important is the sub conscious mind, which receives and holds without accepting or rejecting the many message units we receive from our religious, social, and genetic backgrounds, and the many conflicts we face daily surrounding these areas.

You may be thinking at this moment, “How is all this information going to help me, to allow change in my life, to become useful and applicable?” Based on the explanation presented earlier of how the human mind has developed over thousands of years and how it operates in theory today, accept the following statement as a basic starting point. The larger part of your mind, the sub conscious, which is approximately 88 per cent of the whole mind, is where changes need to be made related to things put into its file system over many years. The sub conscious mind drives our behavior automatically, and reacts the way it has been programmed to do just like the computer mentioned earlier. It is the old cliché “Garbage in, garbage out.” Whatever you put in, you get out. This programming occurs in our infantile years through approximately the age of eight, before we are able to distinguish between right and wrong. A key point to be made is that the child’s sub conscious has no critical factor or logic. It will accept as truth any data entering its file system. This is why we as children are so quick to believe in Santa Claus, the Easter Bunny, and the Tooth Fairy. As children the message units go directly into the file room or the sub conscious mind. Remember the sub conscious mind has no logic or reasoning ability. It just accepts information given to it. Example: if you as a child were constantly teased about having big ears, and as an adult hear someone talking about big ears, even though they were not talking specifically about you, those words will trigger emotions in your mind about how you felt as a child hearing statements like that about you. Even though as an adult we can rationalize, that our ears were larger as a child as many of our body parts take some time to balance with one another, and as an adult know they are not any bigger than anyone else’s, you will still react mentally to that statement on a personal basis. Another example; as a child your parents constantly told you what a bad person you were, that you would never amount to anything. You hear this enough times and it creates a file. The file drives your behavior as you feel less than you should and ultimately creates the reality around you. Today as an adult you can consciously rationalize that you are doing well and have probably forgotten many of those negative situations, but if you were to critically evaluate your life, my guess would be that you are not who you want to be and probably question yourself as to why you do not seem to get the lucky breaks that others seem to.

The point being made is many of us, because of the poor direction given to us as children, with poorly worded and emotional statements repeatedly made to us, bombarding the mind in the form of message units have created what are called “files” in the sub conscious file system. These files of information drive our behavior automatically in many cases, and sometimes not in our best interests. The point to remember is that the file room has both positive and negative files of information. It depends on your specific life circumstances as to the ratio of one to the other. The function of the conscious mind is evaluation and comparison of the new idea to previously accepted information thus checking its credibility before allowing entrance into the file system or sub conscious mind. The sub conscious mind will only accept what the conscious mind believes at the time the suggestion is given. Since the sub conscious mind is the dominant and driving force, we generally follow what the sub conscious mind believes. This is another key point. Eighty eight per cent of the time, you are on automatic pilot, as you react to life, based on information in these files that started at birth and which developed through the formative years, birth through approximately eight years of age, creating your own and unique value system for decision making. The sub conscious is the storehouse of information related to desires, emotions, and the energy driving you to satisfy them. We always do what our sub conscious mind believes. In addition to storage of data, the sub conscious regulates the involuntary body functions such as circulation, breathing, digestion, etc. Understanding that our emotions govern the strength of our desires, we are literally at the whim of our sub conscious mind, unless we learn to control this strong part of our mind. The sub conscious mind in housing the emotions that regulate our desires, make a case for understanding that its input decides our path in decision making. The sub conscious has no discrimination and accepts information given to it as truth. It is also where our imagination resides, thus imagining or believing in failure, will produce that certain failure. Repetition of good or bad habits will instill in the sub conscious the files that will generate the automatic behavior we sometimes question.

Habits are also organized in the sub conscious where activities such as driving a car, playing sports, walking are all good examples of not needing to be in conscious mode to perform the specific activity. In fact these are all done easier and better if we do not think consciously about them. Do you think of which foot to place first as you start down a staircase? Of course not, if you did you would probably fall. The sub conscious mind does it automatically for you. Remember the sub conscious does not rationalize. It basically reacts using the data in the files. Another example of sub conscious behavior is driving a car. How many times have you been driving, say on a long trip, and found yourself day dreaming, to find you have gone some distance before you realize you were not mentally awake and rational in this experience, occasionally missing an exit due to this condition? Many of us can say yes to this question, as it is not an unusual occurrence. It is not unusual to enter this state and frame of mind two to three times a day based on today’s high stress levels and the environment around us. The knowledge that we were not involved in any kind of accident is based on the fact we were on automatic pilot, with our sub conscious driving for us. Let us throw some additional information into the mix, before we focus on the application of all this valuable information to literally change who you are, and where you choose to go in life. As the human mind evolved and developed over time, an important area, called the critical filter, emerged and gradually began to hold information from dumping directly into the sub conscious. This control allowed less information from going directly into the sub conscious mind without conscious mind involvement. This filter holds information or message units for approximately twenty four hours and will allow penetration into the sub conscious file room only if there are matching “knowns” in the file system. This filter develops approximately by the age of eight, and helps handle the multitude of message units we are bombarded with daily. For an easy approach in understanding the importance of the critical filter, look at the filter as a personal secretary that gathers information before taking the time to search out the corresponding files in the file room. Once the secretary gets involved and starts to search out matching files and adds information to them, the file becomes thicker. In cases where the secretary finds no matching file to deposit information, the information is rejected. The message units or information not relevant to the file system are discarded; many in the form of dreams. We are going to rely heavily on the critical filter or secretary to help us as we start the actual Training Wheels for Mental Fitness Program, using our training wheels approach. You will see later as we progress into the actual process of Mind Fitness development, how this programming tool works with the secretary or the critical filter, in opening and allowing entry into the sub conscious file room on a direct basis. Bear in mind, it is the sub conscious we want to interact with directly. This is the part of your mind where changes need to be made for long term use and benefit. The paradigm or working model works in this manner. Message units enter the conscious mind first, and are then held in the critical filter area. Remember this as your personal secretary’s desk where information is held for filing. Here they accumulate and are on hold for use. This area is both conscious and sub conscious because we have been educated to develop an analytical sense for evaluation on the conscious level. At the same time we have learned on the sub conscious level to avoid anything that is critical or threatening to us. The critical area or personal secretary will not analyze message units as long as the conscious mind is present, only when sleep takes place and the conscious mind is off will the process develop. This is the only time when the conscious mind will not try to hold on to them. Interestingly, if too many message units accumulate in the critical filter, you will find your body getting tired and sleepy. The more emotional traumas a person is undergoing in their life, the stronger the tendency will be to be tired and sleepy. Sleep is an integral part of this total process as this is when the mind vents or releases needless information.

Much of the information that could not be filed because matching files were not found will be discarded in the form of dreams. You may not always remember your dreams, but it is known that all of us dream. Dreams are known to be a venting process that helps eliminate or discard the many message units that are not matched up within the file system, or needed by the mind. During sleep, the accumulated message units are then dropped into the sub conscious mind for analysis. Here the secretary is hard at work looking for the matching file. Keep in mind that the sub conscious mind has no rationale, thus allowing both positive and negative message units to be filed in their respective files. This works to your benefit with a program such as ours that allows you to program the necessary information for positive mind development and the achievement of long term success.

All of the previous information is designed to give you a grass roots foundation for understanding the basic theory of your mind’s dynamics. It is designed to help you lay the groundwork for the system of positive change that will bring more success to your life. The basic premise is “Happiness is your birthright”. If you are one of those who have not reached the levels of success aspired to, if you wish you could become a stronger, more confident person, if things do not always go the way you would want them to, then what follows is paramount to understand. “You can be whomever you want to be, you can achieve any level of personal or business success you desire, and you can do most anything you can visualize because you have the ability to set up your own file system for success”. Understanding the material presented earlier gives you the foundation to change what is called your life script, or the file system within your sub conscious mind. Follow through on “Happiness is your birthright”. It is within your personal control through planning, dedication, and the responsibility to follow through on the achievement of your goals.

5 Keys To Direct Mail Success

I am going back to some good old fashioned marketing… Namely direct mail and I suggest you should too. In recent years with the rise of the internet, email, and social media many small business owners have turned their back on direct mail which has been a proven marketing methodology for a hundred plus years.

So while all of your competitors are busy sending their tenth Twitter update for the day letting all their friends know they are about to walk the dog, or they are busy inviting all of their Facebook friends to their Fan Page, there is a huge opportunity to BE DIFFERENT!

One of the most challenging things in marketing your business today is gaining and holding the ATTENTION of your target market. The key is to differentiate yourself from the rest. In order to do this it makes sense to gain visibility amongst your target market through different channels than your competitors.

That’s the reason I am making a major shift back to Direct Mail and I am recommending it to my coaching and consulting clients. (Note: I do believe there is some value in online marketing such as Facebook etc… however it is very easy to get lost amongst the many).

Direct Mail has a proven track record of success. Unlike email marketing it has close to 95% open rate. Email open rates continue to plumit as more and more people suffer from Inbox overwhelm.

Now here is the exciting news of the day… where once there was a lot of Small Business owners using Direct Mail… today there are hardly any! Large corporates still use Direct Mail but at the Small to Micro end of the business spectrum there are very few people effectively using Direct Mail.

This spells OPPORTUNITY to me. An opportunity to reach your target market in a way that your competitors are not even attempting to do.

Lets look at 5 keys to making Direct Mail work for you:

1. Quality List – This is where a lot of Direct Mail campaigns fall down. You must have a quality list of your target market. My preference is to build my own list. Now I do this online with the FREE CD giveaway that we offer. This helps capture their postal address so we can then use this for Direct Mail campaigns. So focus first on developing the right strategies to build your own quality mailing list of your target market.

2. Attention Grabber – You have about 30 seconds to grab their ATTENTION when they open your direct mail letter. So the key here is to use powerful compelling headlines focused on them. There are also other devices you can use to attach to the letter to get their attention such as attaching a $2 coin in the top right hand side with the headline… ‘Why Am I Sending You $2?’. This is a curiosity builder which draws them into the letter.

You want to give careful consideration to the headline and opening paragraph of your letter. Is it focused totally on the reader and their particular desires, wants and needs? If it is not the letter goes straight in the bin.

3. Irresistible Offer – Your sales letter then must have some sort of offer that is Irresistible combined with a call to action. What I mean by this is you should offer them what is known as a FRONT END low dollar value product. This reduces the risk of responding and lowers the barrier to entry for them becoming a client. Make it a totally irresistible offer and tell them specifically how to take up your offer. You want to build into your offer scarcity and urgency to prompt them to act.

4. Sequenced Mailing – One of the little known keys to improving the overall success of your Direct Mail campaign is to use a sequenced campaign. This means you send to the same list a sequence of three letters spaced appx. 3 weeks apart. The first letter outlines your offer, the second letter is sent as a reminder that the deadline for the offer is coming and we haven’t heard from you. The third letter is a final notice letter. Note that letters two and three must reference the previous letters. Using a sequenced mailing campaign like this can dramatically improve the effectiveness of your campaign as opposed to a one off try it and hope for the best approach.

5. Tracking & Measuring – Finally you need to track and measure the results of your Direct Mail campaigns. How well have they worked? What was the response rate? What happens when you send the same letter with a different headline.

In all marketing it is the tracking & measuring of results and then fine tuning your approach that makes the greatest leaps forward toward success.

One of the reasons that I think Direct Mail is so important to put into your marketing mix is that if you combine it with your online marketing what happens over time is your target market start to hear your name all over the place. They may not remember exactly where they keep hearing about you but they know that you keep popping up in lots of different locations. This familiarity makes you highly attractive to your target market.

In a world where most small business owners have lost the art of effective Direct Mail campaigns I highly recommend it to reach your target market in a way that your competitors will probably not even think of.

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.

Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:

1. Catch the reader’s attention immediately. You only have a few seconds to do this before your mail ad is thrown away as junk mail. Therefore, opt for postcard mailings instead of sending your offers in an envelope. If your business is relatively small and unheard-of, the reader will never open it unless your company’s name is familiar to the reader. Envelope advertising is cheaper than postcard advertising, but is only effective if you have already built up name recognition.

When using the postcard method, you will need to be able to print images on the card. I highly, highly recommend investing in a quality home photographic printer. You will end up saving money in the long-term, and your printer will be right where you need it whenever you need it. Whenever you have materials printed professionaly, you pay for labour, expensive inks, and expensive equipment.

When searching for images to print on your postcards, remember the the point of this first guideline: catch your reader’s attention. Of course you don’t want an offensive image for your cards, but you do want one that is slighly “controversial”. When choosing images for your cards, ask yourself these questions:

Does it stand out among the rest?

Does it contain bold colors (but isn’t an eye-sore)?

Does the image relate to my business or current offers in some way?

Does the image request user interaction? (ex. a face staring directly at the reader, someone pointing at the reader, etc.)

Does the image have enough white-space for some large text?

2. Offer the reader an incentive for responding. Unless the reader is and has been genuinely interested in your services/productsfor a period of time before receiving your postcard ad, they will never repspond unless you offer some sort of incentive. For instance, you postcard could also serve as a coupon; tell you reader to bring in that post card for a discount. Also, you could use the postcard ad as an announcment for a storewide sale. Be creative when offering incentives to your readers.

Be sure to make your incentive very visible on the postcard. Let’s say, for example, your postcard is also serving as a coupon for 20% on your products/services. Print that “20% off” in large text with the image, along with your product type, such as “20% all dog beds”. Then, on the other side of the card, usually with the recipient’s address, print the discount again with any terms that may apply.

3. Target your readers. The best way to waste advertising money is by sending your direct mail to random people, paying no attention to whether they would actually buy something from you. This is much easier when dealing with business-to-business advertising. When it comes to consumers, find out their interests is a little difficult.

Test out the waters first. A good place to try first is InfoUSA. They sell mailing lists of consumers and businesses and may provide targeted consumer lists. You may be able to create interest in someone who has never heard of your products before, but when you are starting a new direct mail campaign and you have a very small budget, keep your list targeted. You don’t want to try to sell a web site to a business that already has one, or try to sell a dog bed to someone who only keeps cats.

I hope this article has given you some ideas on making your next direct mail advertising campaign more successful.