Direct Marketing – Telemarketing

In Direct Marketing Telemarketing is a very important role in the use of new information technologies applied to business development. This article hopes to make a brief statement of its most important features.

Telemarketing is a direct marketing strategy that seeks through the use of communication (especially telephone), personal way to reach different users by offering products or services to address the challenges of increasingly competitive markets, trying to time-saving marketing costs and improve the effectiveness of the introduction of products for sale.

The use of communication technologies to have a direct, efficient and fast user creates competitive advantages in the world of business “, replacing or complementing the use of traditional forms of communication with the client and the advertising staff, use direct sales or the need to have branches or special outlets. Generating added value to our customers will feel satisfied with the increased speed in the delivery of services with the convenience of travel to avoid being served in branches, outlets or department stores.

Advantages in the use of telemarketing:

A team of telemarketing is cheaper and more controllable than a group of sellers to avoid transport costs and food promotion. Another important factor is the current trend of declining costs of communication especially through the telephone costs and improves competition in the information systems.

When you have a database of large users (including preferences), it has the opportunity to customize services for people with the opportunity to respond timely and reliable by increasing the productivity and efficiency of the organization.

It is understood that to be a successful telemarketing department will be required characteristics:

Technology: Adequate communications, reliability, and speed. Database accurate and functional, along with specialized software logically and functionally.

Team Work: Need a good team “telemarketers”, with broad product knowledge, marketing skills and in the promotion.

Order: To personalize the service is properly needed to order requests, complaints or claims related to care and to be properly satisfied.

Speed key factor, often to consult by phone, we find boring songs, transfers to units that do not correspond to the needs or lack of staff, these inefficiencies away to customers and make them reluctant to use the phone to buy, view or find out the companies.

Promotion: Get to know the telemarketing service to users, seeking to demonstrate the ease, efficiency and user comfort.

Why You Should Take A Multi Channel Approach To Your Marketing

For your business to be successful in today’s market, you have to be different to the great mass of your competitors.

  • Different in what you offer
  • Different in how you position yourself
  • Different in your thinking
  • Different in the way you market your business

Most businesses operate within a straight jacket. They believe they need to market themselves in the same way that everyone else in their profession markets themselves. So all the plumbers advertise in the yellow pages, all the hairdressers advertise in the local paper, all the double glazing companies use direct marketing etc.

Increase the Ways You Market Your Business

If you are similar to most businesses, you probably use just one or two primary ways to market and grow your business. Perhaps it’s advertising. Perhaps it’s referrals, or direct mail. The fact is that using only one or two marketing approaches is seriously limiting the amount of business you generate.

What would happen if over the next few months you doubled that to say four primary ways of marketing? Then, over the next few months you were to double it again, so that you were using up to 8 different marketing channels?

I’ll tell you what would happen. You’ll see remarkable growth in your business. You could potentially grow by 25% or perhaps even more.

Those business owners who decide to make marketing their top priority are the ones who dramatically outperform their competitors.

Your marketing channels don’t need to be complicated or even expensive. There are lots of ways that you can get your messages in front of prospective customers simply and cheaply.

Have a look at this list of ten marketing channels. If you’re serious about growing your business, pick at least two that you’re either not doing and make a commitment to add them to your marketing mix in the coming months.

Direct Mail

Internet Marketing

Email Marketing

Advertising

Telephone Marketing

Direct Sales

Strategic Alliances

Up-selling existing customers/clients

Referral Marketing

PR

Why Should You Use A Multi Channel Approach?

There are a number of reasons:

  1. Different people like to receive their information in different ways. Some might like to get emails, others to receive letters while someone else might like to read information from a newspaper.
  2. The thing is you don’t know who likes what.
  3. If you’re only using one channel and it stops working for you, it could leave you with no route for generating new business, which could have disastrous consequences for you.
  4. The different channels should work synergistically together so each channel backs up and reinforces the others, so the whole becomes greater than the sum of the parts.

So take a look at your marketing and the channels you use currently and then identify what other routes you could be using. The last piece of the jigsaw will then be to commit to action.

What types of fish are considered Reef Fish?

There are many types of reef inhabiting ocean species, but not all of them are considered seafood. These are the reef bound seafood varieties that are sold by seafood exporters in Sri Lanka to be consumed:

Grouper: The grouper is a delicious variety that is found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long and have white or cream-colored flesh. This is ideally made into a curry or grilled.
Snapper: The snapper is another popular type of seafood found in and near reefs that can be found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long as well and has reddish-orange flesh. They are commonly eaten fried, baked, or even smoked.
Red Snapper: This is a beautiful, brightly coloured aquatic food source that can weigh up to 20 pounds and grow to be more than two feet long. They are typically found in the Gulf of Mexico and off the coast of Florida. Red snapper is considered a delicacy and is most commonly eaten fried, broiled, or blackened.
Tuna: This is a large fish that can grow to be six feet long and weigh more than 300 pounds! While they aren’t considered specifically as “reef fish,” they still reside on coral reefs and are therefore caught by fishermen targeting those areas. This means that you will find tuna on most menus at seafood restaurants that serve fish caught in such areas. Tuna is generally consumed grilled, seared, or blackened.
Marlin: The marlin, which is a part of the billfish family, is a large saltwater fish that can weigh up to 500 pounds and grow to be more than 14 feet long! They are found in tropical and subtropical waters all over the world. They are considered prized gamefish and are often caught for sport. Marlin is most commonly eaten grilled, blackened, or smoked.
Wahoo: The Wahoo is a sleek, fast-swimming aquatic animal that ranges in size from one to 150 pounds. They are typically found in warm waters near the surface of the ocean. Wahoo is considered a delicious delicacy and is most commonly eaten fried, baked, or as ceviche.
Mahi Mahi: This is another delicious saltwater variety that is found in tropical and subtropical waters all over the world. They can weigh up to 100 pounds and grow to be more than three feet long. Mahi Mahi is a popular gamefish and is most commonly eaten fried, baked, or grilled.
Cobia: Cobia is a large fish that can grow to be more than four feet long and weigh up to 150 pounds. It is typically found in warm coastal waters near the surface of the ocean. Cobia is a popular gamefish and is most commonly eaten grilled, blackened, or smoked.
Snook: Snook is a beautiful silver variety that can grow to be more than three feet long and weigh up to 30 pounds. It is typically found in coastal waters near the shoreline. Snook is a popular sportfish and is most commonly eaten grilled, smoked, or fried.
Triggerfish: These are a brightly coloured variety of seafood that can grow to be more than two feet long and weigh up to 15 pounds. They are typically found in reefs and rocky areas near the surface of the water. Triggerfish are popular gamefish and are most commonly eaten fried or grilled.

Reef fish are high in nutritional value and contain:

High levels of omega-three fatty acids.
Vitamins A and C.
High levels of selenium, which is a powerful antioxidant.

This type of seafood is all targeted for their meat by reliable seafood exporters in Sri Lanka, and they are considered a delicacy in many parts of the world. However, there are also many types of reef-dwelling aquatic species that people don’t eat. Some of these include the following:

Angelfish
Butterfly
Anthias

These types are not typically eaten because they do not have much meat on them. They are mostly caught for their fins and scales, which some people believe have medicinal properties, or for aquariums.

Reef fish live within coral reefs and are specially adapted to the bright, warm environment. They come in a wide variety of colours and shapes and can be found in both saltwater and freshwater environments.

These different aquatic varieties are important for keeping coral reefs healthy. They eat algae and other things that can damage or kill coral reefs. In addition, they provide food for larger animals that live on or around coral reefs.

There are many different types of reef fish, but some of the most common ones include:

Damselfish
Puffer
Parrotfish
Tangs
Grouper

These are considered reef fish because they rely on coral reefs for their survival. Without coral reefs, they would not be able to survive, and the coral reefs would be in danger of dying.