Direct Mail Postcards Work

Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.

Billions of dollars are spent each year on elaborate and expensive marketing campaigns. You probably know this from examining your own mailbox. However, much of this mail goes unopened. It is instantly tagged “junk mail” and filed accordingly – in the trash bin.

How do you cut through this clutter and compete without breaking the bank? Postcards are a powerful tool that can help you break-through to your best prospects. They are fast, they are inexpensive, and when used properly, they are extremely effective!

Here are some simple tips to make postcards work for you.

Target the right audience. The world’s best offer will produce zero results when directed to the wrong recipient. Understand who your best customers are. Understand what they have in common. Then use this profile to identify your best prospects. Zairmail provides an online tool for creating mailing lists based on demographic profiles.

Get right to the point. Have a simple and powerful offer. With just a glance, the recipient should be able tell if your offer is worth considering. Proposals that cut straight to the chase are always appreciated.

Make contact simple. Be clear about the action you are requesting. Do you want your customer to visit your store, send a donation, navigate to your Web site, or pass the message along to a friend? Ask for the response you want.

o Make sure your contact information really stands out. Use colors, fonts, and placement to make sure that this information is impossible to overlook.

o Open many channels of communication. Include your telephone number, Fax number, email address, Web site URL (as appropriate). Different recipients often prefer different methods of making contact. Allow your customers to reach you in the way that feels most comfortable for them.

o Reach out to your customer. Follow-up calls to recipients can often double response rates.
Make it memorable. Creative postcards get past gatekeepers and reach their mark. Great postcards also have staying power – sometimes they will end up on a refrigerator door or a bulletin board for years.

o Use a compelling headline that spells out the benefits you’re offering.

o Make the design look like something other than an ad. Make your postcard interesting, scenic, funny, or touching. Give your customers a reason to spend more time considering it.

- Put some useful information on your postcard. For example, if you are a computer repair person you can include a list of 10 basic computer maintenance tips; if you’re a landscaper you may want to tell recipients what they should have in their garden this time of year; if you’re a banker you may want to consider some saving or investment advice. These types of postcards are saved.

- Funny can work well – but make sure the joke isn’t on you. There is no point in making recipients chuckle if they don’t notice your message.

o Use every inch of space effectively. Distill your ideas to a core message and select a powerful image that supports it. Zairmail has pre-formatted templates online that can be used as a convenient starting point.

o Offer something of value for free (e.g. a helpful video, audiotape, or industry report). These types of offers get immediate attention. However, make sure that your giveaway is most valuable to those who are likely to be your customers.

Postcards offer businesses, associations, and non-profits the ability to scoot around competitive giants and put points on the board. When used correctly postcards can be the most powerful tool in your marketing toolbox.

Happy Selling!

How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products

If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you. Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did. Read on to find out more.

Information products are basically just answers, or a solution to a burning problem that the customer is having. The closer you come to an effortless, affordable solution, the more likely you will close the sale. Information products come in many forms. You can have actual printed books, DVDs, CDs, downloadable audio, or downloaded text and video. You can also develop packages of materials, create courses and coaching programs. Anything you can do to create a program that will hold the customer’s hand and show them exactly what to do, will bring you a ton of money.

Use your direct marketing skills to bring in the customers. Use sales letters, classified advertising, email campaigns, and referral marketing. It’s critical that you pre-qualify your customers first in order to make sure that they are part of the niche that you are marketing towards. You don’t want to have any wasted effort when spending a lot of time on a marketing campaign. The hungry crowd is the key.

Once you have begun to develop a list on your own, it’s much smoother sailing. You will already know what your customers want, and you can develop products and services to fill their needs. Keep feeding your hungry market with periodic direct marketing campaigns and you will have a winner.

Not every product you create will bring in a lot of money. Out of ten products you make, four may be failures, two may be total successes, and the middle four will just bring in a little money. That is why the information product game is also a numbers game. In order to create an information product empire, you need to branch out into a lot of different niches. You need to create many products and hen have your customers vote. Drop your losers and heavily market the winners. When you find a product that is a super success, then you should keep expounding on that theme. Create other products and workbooks that are supplemental material that you can sell along with your flagship product.

Can Rising Seafood Consumption Around The World Affect Coral Reefs?

The increasing popularity of seafood and its impact on coral reefs

Seafood, such as tuna, is becoming increasingly popular with consumers around the world due to its massive health benefits and great taste. According to the Food and Agriculture Organization of the United Nations, global seafood consumption is expected to rise by 20% by 2030, along with the price of tuna fish in Sri Lanka.

This dramatic increase in demand for seafood could have a devastating impact on coral reefs. The fishing industry, such as swordfish suppliers, is already having a negative effect on these ecosystems, and if the trend continues, we could see large sections of coral reef destroyed in just a few years.

Coral reefs provide much-needed habitat for marine life, and they also play a crucial role in the global ecosystem. They protect coastlines from erosion and storms, and they act as nurseries for many fish species. If we lose our best reef fish, we could see significant negative consequences both environmentally and economically.

Fortunately, there are measures that can be taken to prevent the destruction of coral reefs while still catering to global seafood demand. One solution is to create more sustainable fishing practices that don’t damage the reef habitat. Another option is to shift our focus towards aquaculture, or farming seafood in controlled environments. This would help reduce the pressure on wild fisheries and would also provide a more consistent supply of seafood for consumers around the world.

Different types of seafood that are popular around the world.

There are different types of seafood that are popular around the world, especially among professional chefs. These include:

Salmon: This fish is a popular choice for sushi, and it’s also considered to be a healthy protein source.
Tuna: This fish is often used in sandwiches, salads, and casseroles. It’s also a good source of omega-fatty acids.
Shrimp: This shellfish is low in calories and cholesterol, but it’s high in protein.
Crabmeat: Crab is a rich source of vitamins and minerals, including selenium and zinc. It’s also a good source of omega-fatty acids.

Overfishing can damage coral reefs and the marine life they support.

Overfishing in recent times has become a huge problem for sustainability. When fish are caught faster than they can reproduce, the population of that species decreases. This not only affects the seafood industry, but also the marine life that depends on those fish for food.

Coral reefs are one of the most important ecosystems on Earth. They provide a habitat for many different types of marine life and play a crucial role in protecting coastlines from storms. However, coral reefs are very sensitive to changes in their environment. One of the biggest threats to coral reefs is overfishing.

When fishers target certain species of fish near coral reefs, they can unintentionally damage or kill the reef itself. Fishing gear such as trawls and nets can scrape away parts of the reef structure and destroy the delicate corals.

Ways to enjoy seafood while still preserving our coral reefs

Coral reefs take many years to grow and recover from damage, so it is important to protect these ecosystems. There are a few things that we can do to reduce the impact of fishing on coral reefs:

Choose seafood that is caught using sustainable methods, such as traps or line fishing.
Avoid eating fish that are known to be harmful to coral, such as groupers, parrotfish, and moray eels.
Buy seafood from companies that support sustainable fishing.

If we all take these steps, we can help preserve our valuable coral reefs for future generations.

Alternatives to eating seafood that have a lower environmental impact

There are also many alternative solutions to eating seafood these days that may help protect coral reefs as well as have a lower impact on other environmental issues. These include:

Eating plant-based proteins instead of meat or seafood
Eating eggs from cage-free hens
Avoiding processed foods and eating more whole foods

Each person can make a difference by making small changes in the way they eat. By choosing sustainable seafood options and reducing our overall consumption, we can help protect coral reefs for years to come.

Coral reefs not only provide beauty but are essential for the survival of certain marine species, including fish, turtles, and seabirds. They also provide coastal communities with protection from storms and erosion. Unfortunately, coral reefs are in trouble due to a variety of threats, including climate change, ocean acidification, and overfishing. Now, a new threat has been identified: seafood consumption.

As the global population increases and demand for seafood rises, so does the pressure on coral reefs. A recent study found that by 2030, almost half of all seafood will come from aquaculture (fish farms), which can have negative impacts on surrounding ecosystems if not managed properly. In addition, many popular seafood items such as tuna and shrimp are caught using destructive methods like bottom trawling that can damage or destroy coral reefs.

We need to be aware of where our food comes from, whether it’s seafood or anything else, and how it’s produced. We also need to find ways to meet the global demand for seafood without destroying our coral reefs. Some solutions include eating more local and sustainable seafood, choosing aquaculture products that are certified as being environmentally friendly, and reducing overall consumption of seafood.

It is important to remember that we all have a role in protecting our planet and its resources. By making informed decisions about what we eat and where it comes from, we can help ensure a healthy future for both people and coral reefs.