Direct Mail Postcards Work

Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.

Billions of dollars are spent each year on elaborate and expensive marketing campaigns. You probably know this from examining your own mailbox. However, much of this mail goes unopened. It is instantly tagged “junk mail” and filed accordingly – in the trash bin.

How do you cut through this clutter and compete without breaking the bank? Postcards are a powerful tool that can help you break-through to your best prospects. They are fast, they are inexpensive, and when used properly, they are extremely effective!

Here are some simple tips to make postcards work for you.

Target the right audience. The world’s best offer will produce zero results when directed to the wrong recipient. Understand who your best customers are. Understand what they have in common. Then use this profile to identify your best prospects. Zairmail provides an online tool for creating mailing lists based on demographic profiles.

Get right to the point. Have a simple and powerful offer. With just a glance, the recipient should be able tell if your offer is worth considering. Proposals that cut straight to the chase are always appreciated.

Make contact simple. Be clear about the action you are requesting. Do you want your customer to visit your store, send a donation, navigate to your Web site, or pass the message along to a friend? Ask for the response you want.

o Make sure your contact information really stands out. Use colors, fonts, and placement to make sure that this information is impossible to overlook.

o Open many channels of communication. Include your telephone number, Fax number, email address, Web site URL (as appropriate). Different recipients often prefer different methods of making contact. Allow your customers to reach you in the way that feels most comfortable for them.

o Reach out to your customer. Follow-up calls to recipients can often double response rates.
Make it memorable. Creative postcards get past gatekeepers and reach their mark. Great postcards also have staying power – sometimes they will end up on a refrigerator door or a bulletin board for years.

o Use a compelling headline that spells out the benefits you’re offering.

o Make the design look like something other than an ad. Make your postcard interesting, scenic, funny, or touching. Give your customers a reason to spend more time considering it.

- Put some useful information on your postcard. For example, if you are a computer repair person you can include a list of 10 basic computer maintenance tips; if you’re a landscaper you may want to tell recipients what they should have in their garden this time of year; if you’re a banker you may want to consider some saving or investment advice. These types of postcards are saved.

- Funny can work well – but make sure the joke isn’t on you. There is no point in making recipients chuckle if they don’t notice your message.

o Use every inch of space effectively. Distill your ideas to a core message and select a powerful image that supports it. Zairmail has pre-formatted templates online that can be used as a convenient starting point.

o Offer something of value for free (e.g. a helpful video, audiotape, or industry report). These types of offers get immediate attention. However, make sure that your giveaway is most valuable to those who are likely to be your customers.

Postcards offer businesses, associations, and non-profits the ability to scoot around competitive giants and put points on the board. When used correctly postcards can be the most powerful tool in your marketing toolbox.

Happy Selling!

Internet Marketing And Offline Marketing Combined

I know for me, when it came to making money in my offline business, internet marketing was totally out of the equation. I didn’t even know how to build a website as opposed to selling products on my website. But now I can officially say that I know what I’m talking about when it comes to interne marketing. It took me 10 years to learn but, I’m still happy that I knew how to make it work.

So are you looking for way to make your business work on the internet? Well believe it or not, it’s not that hard to do at all. In fact, I want to show you some of the benefits of marketing your business on the internet. Here’s the first tip:

1) PPC

PPC stands for “pay per click” advertising, and it’s the fastest way to start earning money from the internet. What pay per click does is that you put up an ad to run on the major search engines (Google, Yahoo, and Bing), and you get charge a small fee for everyone who clicks on your ad.

If you’re operating in a local market, you can easily scoop up all of the traffic that people will search for when they type in a query related to your business. So someone may go to Google and type in “Chicago dentist”. When someone types in this search query, you will show up first in the results. Here’s another way to operate your business online.

2) Google Places

Again, when someone types in a query related to your business, you want to be first on something called Google Places. Make sure you fill out everything that you can including pictures, images, and even videos. Plus, you will want to do the same thing for something called Yahoo Places.

Here’s another tip for using the internet to market your online business.

3) Email marketing

With your own email newsletter, you can send periodic updates to people in your niche, and interact with them on a weekly basis. Consider mailing to your subscribers once a week. This is a great time limit to put on following up on your market. I think to make email marketing very effective, you need a lot of subscribers, and people who will follow you no matter what you say in your email newsletter.

To build an email list like this, you have to do all kinds of unusual things to make your newsletter a success. You will want to tell your prospects about yourself, you have to make jokes, and you have to keep them informed of your personal life. People will pick up on this, and will interact with you on a daily basis.

Hopefully, you’ll be able to use these tips to have the kind of business success as possible. I think once you put them into action, you’ll be able to have the kind of success that you dream of. So start putting them into use today.

Good luck with using these tips to have the kind of marketing success that you crave for.

The 3 Elements Of A Solid Direct Mail Campaign

Are you looking to add direct mail to your marketing mix. If you’re an offline business owner, direct mail is almost a prerequisite if you want to expand your customer base and get fresh new people onto your customer list. In my opinion, the thorniest part of the direct mail process is buying postage.

If you’re on a budget, this can severely limit how many packages you can send out at a time. But despite the mailing costs, there are other factors also that play a part in your direct mail campaign. This includes your list, your offer, and your sales letter. All 3 of these elements have to be in-line with each other if you want to get the maximum effect from your campaign.

So for starters, how do you go and acquire a mailing list to mail to? Well, you start at your local library with the SRDS. The SRDS stands for the standard rate and data service, and it contains a wide variety of lists to mail to. This is where you’ll want to begin your search.

Never make the mistake of mailing letters randomly to people in your neighborhood. This is ineffective, and you will hardly get any response. Instead, go and rent out a niche specific list in the SRDS, so that you will have a higher chance of making money with your campaign.

The next thing to consider is your offer. Is your offer unique? Is it something that can’t be acquired somewhere else? What makes your offer unique?!? Well, a unique offer can come in a variety of forms. The uniqueness of your offer could be a 12-month money back guarantee. It could be overnight shipping. Or it could be simply that nobody has access to the product that you’re selling. In short, no one has the product that you’re selling.

If the latter part from the above is true, then you’re in a competition free zone. You could offer your products day-in and day-out, and make a hefty profit. So think about these things before you start mailing out letters.

The last thing to consider is your sales message/sales letter. Even though you’re not a world-class copywriter, there are many sales letter templates out there that you can follow and emulate right away. In fact, if you don’t know anything about writing sales letters that sell, I suggest you start with a swipe file.

A swipe file is a collection of winning ads and sales letters. It’s called a “swipe” file because you can emulate the successful parts of a sales letter and put them all together in a format that would make the copywriting task easier. There are many free swipe files on the internet. In fact you can download something called the “Magnetic Sales Letters” package for free – and it contains a lot of different winning sales letters and headline for you to choose from (hope that makes sense lol…).

So as you can see, all 3 aspects of your direct mail campaign has to be put together in order to achieve a cumulative goal. And if you can do that with your direct mail campaign, you’ll stand to have success with the mailings.

Good luck with marketing your business with direct mail today.