Internet Marketing, A Superstar in the Evolution of Business

A part of evolutionary inquiry into human fulfillment leads to the study of World Business and how its changing demand and supply trends create an essential adaptability need for all its incumbents.

We all approve that Industrial Revolution was one of the most important events in our past history but when asked what the most important invention of the 20th Century was, 80% said ‘The Computer’. Dot com is the buzz word of the millennium. Many of us who thought that Internet was just another bubble stand corrected today.

The reach of our current globalized world, futuristically changing technology and the exponentially growing internet users has boggled a lot of heads in our age. Where the current business on Internet is valued at $1.93 trillion, to say it will further gain pace would be an outstanding understatement.

“……a fundamental paradigm shift in consumer buying patterns.” – Tom Courtney -Banc of America Securities

Ask yourself three questions:

1. Is Internet the future?
2. Are their fortunes being made on the Internet?
3. Are you making a fortune on the Internet?

In this rapidly changing; technologically driven global environment, existing or even evolving corporations who are up to speed can become evolutionary agents in changing global trends of civilization by fostering financial, social and environmental changes.

I personally like my Martini stirred and not shaken, but the business of business is business and therefore it is imperatively constitutional to adjust, engage, adjust and reengage in this percolated speed of the world.

“No problem can be solved from the same consciousness that created it. We must learn to see the world anew”- Albert Einstein

To any business marketing is important as it expands the visibility of the business and improves sales. As the Internet has expanded, so have the opportunities for marketing online. Internet marketing refers to the applied strategies and techniques on the Internet to reach an overall company marketing success. Internet marketing also refers to online marketing, web marketing, Internet advertising and eMarketing.

Be it Networking, Affiliate Marketing, Direct Selling, Referral Marketing, call it whatever you want, the fact is that it is a trillion $ a year business. The beauty of Internet marketing is its outreach, mass appeal, lower costs of dissemination of information and a global audience. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their business.

Internet Marketing Mistakes: 3 Reasons Your Landing Page Isn’t Converting (Have You Made All 3?)

“I am the gatekeeper.”

“I am the keymaster.”

Ghostbusters.

I am quite excited to have worked a Ghostbusters quote into an article on internet marketing. Landing pages are the ‘gatekeeper’ and the ‘keymaster’ to your business. Get a visitor to step through and you are well on the way to being able to make a sale.

If they leave you’ve just spent a small fortune for nothing. And if you think about those scant few seconds they are on your website in terms of cost per hour, you might want to get new underpants.

Where your traffic lands is where you make your first impression and where your potential new customers first interact with your business and with you. If they like what they see they will stick around give you their details so that they can find out more.

If they don’t then shame on you for not scratching their itch.

The higher the opt-in in rate the more you can sell and the more new customers you can get on and the larger your list will get faster. However, many marketers sabotage their results by making common landing page mistakes.

Landing Page mistake #1: Not setting up specific landing pages.

I can’t believe I have to say this but landing pages need to be optimised for one very specific goal. Getting people to take the next step in the marketing process. There are still businesses using their generic homepage for their landing pages and expecting for their visitors to figure out how to help themselves.

The internet thrives on instant gratification. Set up pages specific to what your customers are looking for telling your visitors how they can ‘scratch the itch.’

Landing Page mistake #2: No headline that refocuses attention.

As remedial as this may sound there are people still not using headlines. Once you get a visitor on your site, then I can guarantee you, that they will be a little bewildered and wondering if they should even have come here the first place.

Your headline should scream “This is for you” so that they read what you have to say.

Landing Page mistake #3: No obvious next step

Once your traffic is on the page, you need to ask them to take a ‘next step.’ It is usually going to be to get them to give you permission to follow them up. Once you get permission to follow them up you can work wonders over time converting your leads into customers.

That next step needs to be obvious, you’ve invested time and money to get them this far – you don’t want them to turn away within inches of sales and profits.

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.

Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:

1. Catch the reader’s attention immediately. You only have a few seconds to do this before your mail ad is thrown away as junk mail. Therefore, opt for postcard mailings instead of sending your offers in an envelope. If your business is relatively small and unheard-of, the reader will never open it unless your company’s name is familiar to the reader. Envelope advertising is cheaper than postcard advertising, but is only effective if you have already built up name recognition.

When using the postcard method, you will need to be able to print images on the card. I highly, highly recommend investing in a quality home photographic printer. You will end up saving money in the long-term, and your printer will be right where you need it whenever you need it. Whenever you have materials printed professionaly, you pay for labour, expensive inks, and expensive equipment.

When searching for images to print on your postcards, remember the the point of this first guideline: catch your reader’s attention. Of course you don’t want an offensive image for your cards, but you do want one that is slighly “controversial”. When choosing images for your cards, ask yourself these questions:

Does it stand out among the rest?

Does it contain bold colors (but isn’t an eye-sore)?

Does the image relate to my business or current offers in some way?

Does the image request user interaction? (ex. a face staring directly at the reader, someone pointing at the reader, etc.)

Does the image have enough white-space for some large text?

2. Offer the reader an incentive for responding. Unless the reader is and has been genuinely interested in your services/productsfor a period of time before receiving your postcard ad, they will never repspond unless you offer some sort of incentive. For instance, you postcard could also serve as a coupon; tell you reader to bring in that post card for a discount. Also, you could use the postcard ad as an announcment for a storewide sale. Be creative when offering incentives to your readers.

Be sure to make your incentive very visible on the postcard. Let’s say, for example, your postcard is also serving as a coupon for 20% on your products/services. Print that “20% off” in large text with the image, along with your product type, such as “20% all dog beds”. Then, on the other side of the card, usually with the recipient’s address, print the discount again with any terms that may apply.

3. Target your readers. The best way to waste advertising money is by sending your direct mail to random people, paying no attention to whether they would actually buy something from you. This is much easier when dealing with business-to-business advertising. When it comes to consumers, find out their interests is a little difficult.

Test out the waters first. A good place to try first is InfoUSA. They sell mailing lists of consumers and businesses and may provide targeted consumer lists. You may be able to create interest in someone who has never heard of your products before, but when you are starting a new direct mail campaign and you have a very small budget, keep your list targeted. You don’t want to try to sell a web site to a business that already has one, or try to sell a dog bed to someone who only keeps cats.

I hope this article has given you some ideas on making your next direct mail advertising campaign more successful.