How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products

If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you. Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did. Read on to find out more.

Information products are basically just answers, or a solution to a burning problem that the customer is having. The closer you come to an effortless, affordable solution, the more likely you will close the sale. Information products come in many forms. You can have actual printed books, DVDs, CDs, downloadable audio, or downloaded text and video. You can also develop packages of materials, create courses and coaching programs. Anything you can do to create a program that will hold the customer’s hand and show them exactly what to do, will bring you a ton of money.

Use your direct marketing skills to bring in the customers. Use sales letters, classified advertising, email campaigns, and referral marketing. It’s critical that you pre-qualify your customers first in order to make sure that they are part of the niche that you are marketing towards. You don’t want to have any wasted effort when spending a lot of time on a marketing campaign. The hungry crowd is the key.

Once you have begun to develop a list on your own, it’s much smoother sailing. You will already know what your customers want, and you can develop products and services to fill their needs. Keep feeding your hungry market with periodic direct marketing campaigns and you will have a winner.

Not every product you create will bring in a lot of money. Out of ten products you make, four may be failures, two may be total successes, and the middle four will just bring in a little money. That is why the information product game is also a numbers game. In order to create an information product empire, you need to branch out into a lot of different niches. You need to create many products and hen have your customers vote. Drop your losers and heavily market the winners. When you find a product that is a super success, then you should keep expounding on that theme. Create other products and workbooks that are supplemental material that you can sell along with your flagship product.

Internet Marketing, A Superstar in the Evolution of Business

A part of evolutionary inquiry into human fulfillment leads to the study of World Business and how its changing demand and supply trends create an essential adaptability need for all its incumbents.

We all approve that Industrial Revolution was one of the most important events in our past history but when asked what the most important invention of the 20th Century was, 80% said ‘The Computer’. Dot com is the buzz word of the millennium. Many of us who thought that Internet was just another bubble stand corrected today.

The reach of our current globalized world, futuristically changing technology and the exponentially growing internet users has boggled a lot of heads in our age. Where the current business on Internet is valued at $1.93 trillion, to say it will further gain pace would be an outstanding understatement.

“……a fundamental paradigm shift in consumer buying patterns.” – Tom Courtney -Banc of America Securities

Ask yourself three questions:

1. Is Internet the future?
2. Are their fortunes being made on the Internet?
3. Are you making a fortune on the Internet?

In this rapidly changing; technologically driven global environment, existing or even evolving corporations who are up to speed can become evolutionary agents in changing global trends of civilization by fostering financial, social and environmental changes.

I personally like my Martini stirred and not shaken, but the business of business is business and therefore it is imperatively constitutional to adjust, engage, adjust and reengage in this percolated speed of the world.

“No problem can be solved from the same consciousness that created it. We must learn to see the world anew”- Albert Einstein

To any business marketing is important as it expands the visibility of the business and improves sales. As the Internet has expanded, so have the opportunities for marketing online. Internet marketing refers to the applied strategies and techniques on the Internet to reach an overall company marketing success. Internet marketing also refers to online marketing, web marketing, Internet advertising and eMarketing.

Be it Networking, Affiliate Marketing, Direct Selling, Referral Marketing, call it whatever you want, the fact is that it is a trillion $ a year business. The beauty of Internet marketing is its outreach, mass appeal, lower costs of dissemination of information and a global audience. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their business.

Is Network Marketing Success Luck or Skill?

Network marketing otherwise known as multi-level marketing (MLM) is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been in existence since 1960 starting from the United States of America. The first network marketing company that started in history is known as AMWAY which is the short form for American Way. Presently Amway is quoted on the stock exchange and their annual sales turnover is in excess of $200 billion. Certain people see this industry as a resort for persons who could not get a place in the traditional corporate business world i.e the white-collar job. But network marketing just like every other product/service distribution model is an honorable means of livelihood and business model. What is network marketing? It is important you understand what network marketing is so that you can correct the negative uninformed knowledge that is planted in the minds of so many people who were listening to those who could not wait to understand how this industry works before they quit in their network marketing business. Let us start from the basic. Marketing simply means moving a product or service from manufacturer or provider to the consumer. Network marketing refers to the system of compensation provided to those persons who are causing the products to move or the service to be provided. Multi-level marketing or network marketing means more than one (network) level.

There are only three basic methods of moving products. The first is wholesale/retailing model. This is the traditional distribution model which uses the advertisement media and wholesaler to move their products. It is the most common model but it is aimed to enrich the already rich wholesalers and advertisement agencies. The second is direct Sales. This just like network marketing is a model where the manufacturer or service provider sells the product direct to the consumer. But sales instead of sharing are emphasized. The third is network marketing. This is a model where the manufacturer or service provider offers their products and services direct to the consumer at the cost price and also pay them compensation for buying their products/services and at the same time for sharing the products/services with their friends, associates and relations.

Most objections that people have about getting into network marketing are due to not realizing the difference between network marketing and direct sales method of marketing. Network marketing does not necessary mean door-to-door selling of products but sharing of valuable products and services. What I mean by this is that you use the product which is of more quality than their rival in the market and at the same time share same with others. (Mostly family, associate and friends)The most significant difference between MLM and direct sales is that you are in business for yourself. But in direct sales you are not for yourself but for the company you are representing. Being in business for yourself, you are buying the products wholesale from the company you are representing. This means that you can (and should) use these products for your own consumption. Note that many people get involved in a company at first for this reason alone, to buy wholesale. And many of those will get serious in building a business along the line. Since you are buying your products at wholesale, you can, if you wish to, sell those products at retail band make a profit. The most common misunderstanding about MLM is the notion that you have to sell retail to be successful. The most important point is that you should let your sales come as the natural result of building the organization. More people fail than succeed by trying to do it the other way around, i.e they try to build the organization by emphasizing selling.

The word selling triggers negative thoughts in the minds of about 95% of the people. In MLM you don’t need to sell the products in the traditional sense of the word. However, PRODUCT DOES HAVE TO MOVE or nobody gets paid. I define selling as calling on strangers and trying to sell them something they may neither need nor want. Again, product has to move or nobody gets paid! To understand this, I will adopt Metcalfe’s Law which states that a network’s economic value equals to number of users squared. (Robert Metcalfe is one of the people credited for creating the ethernet, the earliest form of internet) Stating Metcalfe’s Law in simpler terms, if there exist just one telephone, that single telephone really has no economic value. The moment there are two telephones, according to this law, the economic value of the phone network is now squared. That is, the economic value of the network would go from zero to two squared which is four. Add a third phone and the economic value of the network is now nine. In other words, the economic value of network goes up exponentially, not numerically. Similarly, in MLM when you build an organization, you are building a network through which you can channel your products. Retailing is the foundation of network marketing. Sales in MLM come from members sharing with their friends, neighbors and relative. They never have to talk to strangers but what they do is to consciously make more friends and in share their products with these friends.