5 Keys To Direct Mail Success

I am going back to some good old fashioned marketing… Namely direct mail and I suggest you should too. In recent years with the rise of the internet, email, and social media many small business owners have turned their back on direct mail which has been a proven marketing methodology for a hundred plus years.

So while all of your competitors are busy sending their tenth Twitter update for the day letting all their friends know they are about to walk the dog, or they are busy inviting all of their Facebook friends to their Fan Page, there is a huge opportunity to BE DIFFERENT!

One of the most challenging things in marketing your business today is gaining and holding the ATTENTION of your target market. The key is to differentiate yourself from the rest. In order to do this it makes sense to gain visibility amongst your target market through different channels than your competitors.

That’s the reason I am making a major shift back to Direct Mail and I am recommending it to my coaching and consulting clients. (Note: I do believe there is some value in online marketing such as Facebook etc… however it is very easy to get lost amongst the many).

Direct Mail has a proven track record of success. Unlike email marketing it has close to 95% open rate. Email open rates continue to plumit as more and more people suffer from Inbox overwhelm.

Now here is the exciting news of the day… where once there was a lot of Small Business owners using Direct Mail… today there are hardly any! Large corporates still use Direct Mail but at the Small to Micro end of the business spectrum there are very few people effectively using Direct Mail.

This spells OPPORTUNITY to me. An opportunity to reach your target market in a way that your competitors are not even attempting to do.

Lets look at 5 keys to making Direct Mail work for you:

1. Quality List – This is where a lot of Direct Mail campaigns fall down. You must have a quality list of your target market. My preference is to build my own list. Now I do this online with the FREE CD giveaway that we offer. This helps capture their postal address so we can then use this for Direct Mail campaigns. So focus first on developing the right strategies to build your own quality mailing list of your target market.

2. Attention Grabber – You have about 30 seconds to grab their ATTENTION when they open your direct mail letter. So the key here is to use powerful compelling headlines focused on them. There are also other devices you can use to attach to the letter to get their attention such as attaching a $2 coin in the top right hand side with the headline… ‘Why Am I Sending You $2?’. This is a curiosity builder which draws them into the letter.

You want to give careful consideration to the headline and opening paragraph of your letter. Is it focused totally on the reader and their particular desires, wants and needs? If it is not the letter goes straight in the bin.

3. Irresistible Offer – Your sales letter then must have some sort of offer that is Irresistible combined with a call to action. What I mean by this is you should offer them what is known as a FRONT END low dollar value product. This reduces the risk of responding and lowers the barrier to entry for them becoming a client. Make it a totally irresistible offer and tell them specifically how to take up your offer. You want to build into your offer scarcity and urgency to prompt them to act.

4. Sequenced Mailing – One of the little known keys to improving the overall success of your Direct Mail campaign is to use a sequenced campaign. This means you send to the same list a sequence of three letters spaced appx. 3 weeks apart. The first letter outlines your offer, the second letter is sent as a reminder that the deadline for the offer is coming and we haven’t heard from you. The third letter is a final notice letter. Note that letters two and three must reference the previous letters. Using a sequenced mailing campaign like this can dramatically improve the effectiveness of your campaign as opposed to a one off try it and hope for the best approach.

5. Tracking & Measuring – Finally you need to track and measure the results of your Direct Mail campaigns. How well have they worked? What was the response rate? What happens when you send the same letter with a different headline.

In all marketing it is the tracking & measuring of results and then fine tuning your approach that makes the greatest leaps forward toward success.

One of the reasons that I think Direct Mail is so important to put into your marketing mix is that if you combine it with your online marketing what happens over time is your target market start to hear your name all over the place. They may not remember exactly where they keep hearing about you but they know that you keep popping up in lots of different locations. This familiarity makes you highly attractive to your target market.

In a world where most small business owners have lost the art of effective Direct Mail campaigns I highly recommend it to reach your target market in a way that your competitors will probably not even think of.

Direct Marketing – Telemarketing

In Direct Marketing Telemarketing is a very important role in the use of new information technologies applied to business development. This article hopes to make a brief statement of its most important features.

Telemarketing is a direct marketing strategy that seeks through the use of communication (especially telephone), personal way to reach different users by offering products or services to address the challenges of increasingly competitive markets, trying to time-saving marketing costs and improve the effectiveness of the introduction of products for sale.

The use of communication technologies to have a direct, efficient and fast user creates competitive advantages in the world of business “, replacing or complementing the use of traditional forms of communication with the client and the advertising staff, use direct sales or the need to have branches or special outlets. Generating added value to our customers will feel satisfied with the increased speed in the delivery of services with the convenience of travel to avoid being served in branches, outlets or department stores.

Advantages in the use of telemarketing:

A team of telemarketing is cheaper and more controllable than a group of sellers to avoid transport costs and food promotion. Another important factor is the current trend of declining costs of communication especially through the telephone costs and improves competition in the information systems.

When you have a database of large users (including preferences), it has the opportunity to customize services for people with the opportunity to respond timely and reliable by increasing the productivity and efficiency of the organization.

It is understood that to be a successful telemarketing department will be required characteristics:

Technology: Adequate communications, reliability, and speed. Database accurate and functional, along with specialized software logically and functionally.

Team Work: Need a good team “telemarketers”, with broad product knowledge, marketing skills and in the promotion.

Order: To personalize the service is properly needed to order requests, complaints or claims related to care and to be properly satisfied.

Speed key factor, often to consult by phone, we find boring songs, transfers to units that do not correspond to the needs or lack of staff, these inefficiencies away to customers and make them reluctant to use the phone to buy, view or find out the companies.

Promotion: Get to know the telemarketing service to users, seeking to demonstrate the ease, efficiency and user comfort.

What types of fish are considered Reef Fish?

There are many types of reef inhabiting ocean species, but not all of them are considered seafood. These are the reef bound seafood varieties that are sold by seafood exporters in Sri Lanka to be consumed:

Grouper: The grouper is a delicious variety that is found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long and have white or cream-colored flesh. This is ideally made into a curry or grilled.
Snapper: The snapper is another popular type of seafood found in and near reefs that can be found in the Atlantic, Pacific, and Indian oceans. They typically grow to be about two feet long as well and has reddish-orange flesh. They are commonly eaten fried, baked, or even smoked.
Red Snapper: This is a beautiful, brightly coloured aquatic food source that can weigh up to 20 pounds and grow to be more than two feet long. They are typically found in the Gulf of Mexico and off the coast of Florida. Red snapper is considered a delicacy and is most commonly eaten fried, broiled, or blackened.
Tuna: This is a large fish that can grow to be six feet long and weigh more than 300 pounds! While they aren’t considered specifically as “reef fish,” they still reside on coral reefs and are therefore caught by fishermen targeting those areas. This means that you will find tuna on most menus at seafood restaurants that serve fish caught in such areas. Tuna is generally consumed grilled, seared, or blackened.
Marlin: The marlin, which is a part of the billfish family, is a large saltwater fish that can weigh up to 500 pounds and grow to be more than 14 feet long! They are found in tropical and subtropical waters all over the world. They are considered prized gamefish and are often caught for sport. Marlin is most commonly eaten grilled, blackened, or smoked.
Wahoo: The Wahoo is a sleek, fast-swimming aquatic animal that ranges in size from one to 150 pounds. They are typically found in warm waters near the surface of the ocean. Wahoo is considered a delicious delicacy and is most commonly eaten fried, baked, or as ceviche.
Mahi Mahi: This is another delicious saltwater variety that is found in tropical and subtropical waters all over the world. They can weigh up to 100 pounds and grow to be more than three feet long. Mahi Mahi is a popular gamefish and is most commonly eaten fried, baked, or grilled.
Cobia: Cobia is a large fish that can grow to be more than four feet long and weigh up to 150 pounds. It is typically found in warm coastal waters near the surface of the ocean. Cobia is a popular gamefish and is most commonly eaten grilled, blackened, or smoked.
Snook: Snook is a beautiful silver variety that can grow to be more than three feet long and weigh up to 30 pounds. It is typically found in coastal waters near the shoreline. Snook is a popular sportfish and is most commonly eaten grilled, smoked, or fried.
Triggerfish: These are a brightly coloured variety of seafood that can grow to be more than two feet long and weigh up to 15 pounds. They are typically found in reefs and rocky areas near the surface of the water. Triggerfish are popular gamefish and are most commonly eaten fried or grilled.

Reef fish are high in nutritional value and contain:

High levels of omega-three fatty acids.
Vitamins A and C.
High levels of selenium, which is a powerful antioxidant.

This type of seafood is all targeted for their meat by reliable seafood exporters in Sri Lanka, and they are considered a delicacy in many parts of the world. However, there are also many types of reef-dwelling aquatic species that people don’t eat. Some of these include the following:

Angelfish
Butterfly
Anthias

These types are not typically eaten because they do not have much meat on them. They are mostly caught for their fins and scales, which some people believe have medicinal properties, or for aquariums.

Reef fish live within coral reefs and are specially adapted to the bright, warm environment. They come in a wide variety of colours and shapes and can be found in both saltwater and freshwater environments.

These different aquatic varieties are important for keeping coral reefs healthy. They eat algae and other things that can damage or kill coral reefs. In addition, they provide food for larger animals that live on or around coral reefs.

There are many different types of reef fish, but some of the most common ones include:

Damselfish
Puffer
Parrotfish
Tangs
Grouper

These are considered reef fish because they rely on coral reefs for their survival. Without coral reefs, they would not be able to survive, and the coral reefs would be in danger of dying.