How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products

If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you. Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did. Read on to find out more.

Information products are basically just answers, or a solution to a burning problem that the customer is having. The closer you come to an effortless, affordable solution, the more likely you will close the sale. Information products come in many forms. You can have actual printed books, DVDs, CDs, downloadable audio, or downloaded text and video. You can also develop packages of materials, create courses and coaching programs. Anything you can do to create a program that will hold the customer’s hand and show them exactly what to do, will bring you a ton of money.

Use your direct marketing skills to bring in the customers. Use sales letters, classified advertising, email campaigns, and referral marketing. It’s critical that you pre-qualify your customers first in order to make sure that they are part of the niche that you are marketing towards. You don’t want to have any wasted effort when spending a lot of time on a marketing campaign. The hungry crowd is the key.

Once you have begun to develop a list on your own, it’s much smoother sailing. You will already know what your customers want, and you can develop products and services to fill their needs. Keep feeding your hungry market with periodic direct marketing campaigns and you will have a winner.

Not every product you create will bring in a lot of money. Out of ten products you make, four may be failures, two may be total successes, and the middle four will just bring in a little money. That is why the information product game is also a numbers game. In order to create an information product empire, you need to branch out into a lot of different niches. You need to create many products and hen have your customers vote. Drop your losers and heavily market the winners. When you find a product that is a super success, then you should keep expounding on that theme. Create other products and workbooks that are supplemental material that you can sell along with your flagship product.

Why You Should Take A Multi Channel Approach To Your Marketing

For your business to be successful in today’s market, you have to be different to the great mass of your competitors.

  • Different in what you offer
  • Different in how you position yourself
  • Different in your thinking
  • Different in the way you market your business

Most businesses operate within a straight jacket. They believe they need to market themselves in the same way that everyone else in their profession markets themselves. So all the plumbers advertise in the yellow pages, all the hairdressers advertise in the local paper, all the double glazing companies use direct marketing etc.

Increase the Ways You Market Your Business

If you are similar to most businesses, you probably use just one or two primary ways to market and grow your business. Perhaps it’s advertising. Perhaps it’s referrals, or direct mail. The fact is that using only one or two marketing approaches is seriously limiting the amount of business you generate.

What would happen if over the next few months you doubled that to say four primary ways of marketing? Then, over the next few months you were to double it again, so that you were using up to 8 different marketing channels?

I’ll tell you what would happen. You’ll see remarkable growth in your business. You could potentially grow by 25% or perhaps even more.

Those business owners who decide to make marketing their top priority are the ones who dramatically outperform their competitors.

Your marketing channels don’t need to be complicated or even expensive. There are lots of ways that you can get your messages in front of prospective customers simply and cheaply.

Have a look at this list of ten marketing channels. If you’re serious about growing your business, pick at least two that you’re either not doing and make a commitment to add them to your marketing mix in the coming months.

Direct Mail

Internet Marketing

Email Marketing

Advertising

Telephone Marketing

Direct Sales

Strategic Alliances

Up-selling existing customers/clients

Referral Marketing

PR

Why Should You Use A Multi Channel Approach?

There are a number of reasons:

  1. Different people like to receive their information in different ways. Some might like to get emails, others to receive letters while someone else might like to read information from a newspaper.
  2. The thing is you don’t know who likes what.
  3. If you’re only using one channel and it stops working for you, it could leave you with no route for generating new business, which could have disastrous consequences for you.
  4. The different channels should work synergistically together so each channel backs up and reinforces the others, so the whole becomes greater than the sum of the parts.

So take a look at your marketing and the channels you use currently and then identify what other routes you could be using. The last piece of the jigsaw will then be to commit to action.

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.

Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:

1. Catch the reader’s attention immediately. You only have a few seconds to do this before your mail ad is thrown away as junk mail. Therefore, opt for postcard mailings instead of sending your offers in an envelope. If your business is relatively small and unheard-of, the reader will never open it unless your company’s name is familiar to the reader. Envelope advertising is cheaper than postcard advertising, but is only effective if you have already built up name recognition.

When using the postcard method, you will need to be able to print images on the card. I highly, highly recommend investing in a quality home photographic printer. You will end up saving money in the long-term, and your printer will be right where you need it whenever you need it. Whenever you have materials printed professionaly, you pay for labour, expensive inks, and expensive equipment.

When searching for images to print on your postcards, remember the the point of this first guideline: catch your reader’s attention. Of course you don’t want an offensive image for your cards, but you do want one that is slighly “controversial”. When choosing images for your cards, ask yourself these questions:

Does it stand out among the rest?

Does it contain bold colors (but isn’t an eye-sore)?

Does the image relate to my business or current offers in some way?

Does the image request user interaction? (ex. a face staring directly at the reader, someone pointing at the reader, etc.)

Does the image have enough white-space for some large text?

2. Offer the reader an incentive for responding. Unless the reader is and has been genuinely interested in your services/productsfor a period of time before receiving your postcard ad, they will never repspond unless you offer some sort of incentive. For instance, you postcard could also serve as a coupon; tell you reader to bring in that post card for a discount. Also, you could use the postcard ad as an announcment for a storewide sale. Be creative when offering incentives to your readers.

Be sure to make your incentive very visible on the postcard. Let’s say, for example, your postcard is also serving as a coupon for 20% on your products/services. Print that “20% off” in large text with the image, along with your product type, such as “20% all dog beds”. Then, on the other side of the card, usually with the recipient’s address, print the discount again with any terms that may apply.

3. Target your readers. The best way to waste advertising money is by sending your direct mail to random people, paying no attention to whether they would actually buy something from you. This is much easier when dealing with business-to-business advertising. When it comes to consumers, find out their interests is a little difficult.

Test out the waters first. A good place to try first is InfoUSA. They sell mailing lists of consumers and businesses and may provide targeted consumer lists. You may be able to create interest in someone who has never heard of your products before, but when you are starting a new direct mail campaign and you have a very small budget, keep your list targeted. You don’t want to try to sell a web site to a business that already has one, or try to sell a dog bed to someone who only keeps cats.

I hope this article has given you some ideas on making your next direct mail advertising campaign more successful.