5 Keys To Direct Mail Success

I am going back to some good old fashioned marketing… Namely direct mail and I suggest you should too. In recent years with the rise of the internet, email, and social media many small business owners have turned their back on direct mail which has been a proven marketing methodology for a hundred plus years.

So while all of your competitors are busy sending their tenth Twitter update for the day letting all their friends know they are about to walk the dog, or they are busy inviting all of their Facebook friends to their Fan Page, there is a huge opportunity to BE DIFFERENT!

One of the most challenging things in marketing your business today is gaining and holding the ATTENTION of your target market. The key is to differentiate yourself from the rest. In order to do this it makes sense to gain visibility amongst your target market through different channels than your competitors.

That’s the reason I am making a major shift back to Direct Mail and I am recommending it to my coaching and consulting clients. (Note: I do believe there is some value in online marketing such as Facebook etc… however it is very easy to get lost amongst the many).

Direct Mail has a proven track record of success. Unlike email marketing it has close to 95% open rate. Email open rates continue to plumit as more and more people suffer from Inbox overwhelm.

Now here is the exciting news of the day… where once there was a lot of Small Business owners using Direct Mail… today there are hardly any! Large corporates still use Direct Mail but at the Small to Micro end of the business spectrum there are very few people effectively using Direct Mail.

This spells OPPORTUNITY to me. An opportunity to reach your target market in a way that your competitors are not even attempting to do.

Lets look at 5 keys to making Direct Mail work for you:

1. Quality List – This is where a lot of Direct Mail campaigns fall down. You must have a quality list of your target market. My preference is to build my own list. Now I do this online with the FREE CD giveaway that we offer. This helps capture their postal address so we can then use this for Direct Mail campaigns. So focus first on developing the right strategies to build your own quality mailing list of your target market.

2. Attention Grabber – You have about 30 seconds to grab their ATTENTION when they open your direct mail letter. So the key here is to use powerful compelling headlines focused on them. There are also other devices you can use to attach to the letter to get their attention such as attaching a $2 coin in the top right hand side with the headline… ‘Why Am I Sending You $2?’. This is a curiosity builder which draws them into the letter.

You want to give careful consideration to the headline and opening paragraph of your letter. Is it focused totally on the reader and their particular desires, wants and needs? If it is not the letter goes straight in the bin.

3. Irresistible Offer – Your sales letter then must have some sort of offer that is Irresistible combined with a call to action. What I mean by this is you should offer them what is known as a FRONT END low dollar value product. This reduces the risk of responding and lowers the barrier to entry for them becoming a client. Make it a totally irresistible offer and tell them specifically how to take up your offer. You want to build into your offer scarcity and urgency to prompt them to act.

4. Sequenced Mailing – One of the little known keys to improving the overall success of your Direct Mail campaign is to use a sequenced campaign. This means you send to the same list a sequence of three letters spaced appx. 3 weeks apart. The first letter outlines your offer, the second letter is sent as a reminder that the deadline for the offer is coming and we haven’t heard from you. The third letter is a final notice letter. Note that letters two and three must reference the previous letters. Using a sequenced mailing campaign like this can dramatically improve the effectiveness of your campaign as opposed to a one off try it and hope for the best approach.

5. Tracking & Measuring – Finally you need to track and measure the results of your Direct Mail campaigns. How well have they worked? What was the response rate? What happens when you send the same letter with a different headline.

In all marketing it is the tracking & measuring of results and then fine tuning your approach that makes the greatest leaps forward toward success.

One of the reasons that I think Direct Mail is so important to put into your marketing mix is that if you combine it with your online marketing what happens over time is your target market start to hear your name all over the place. They may not remember exactly where they keep hearing about you but they know that you keep popping up in lots of different locations. This familiarity makes you highly attractive to your target market.

In a world where most small business owners have lost the art of effective Direct Mail campaigns I highly recommend it to reach your target market in a way that your competitors will probably not even think of.

Is Network Marketing Success Luck or Skill?

Network marketing otherwise known as multi-level marketing (MLM) is one of the fastest growing yet most misunderstood methods of moving products in use today. It has been in existence since 1960 starting from the United States of America. The first network marketing company that started in history is known as AMWAY which is the short form for American Way. Presently Amway is quoted on the stock exchange and their annual sales turnover is in excess of $200 billion. Certain people see this industry as a resort for persons who could not get a place in the traditional corporate business world i.e the white-collar job. But network marketing just like every other product/service distribution model is an honorable means of livelihood and business model. What is network marketing? It is important you understand what network marketing is so that you can correct the negative uninformed knowledge that is planted in the minds of so many people who were listening to those who could not wait to understand how this industry works before they quit in their network marketing business. Let us start from the basic. Marketing simply means moving a product or service from manufacturer or provider to the consumer. Network marketing refers to the system of compensation provided to those persons who are causing the products to move or the service to be provided. Multi-level marketing or network marketing means more than one (network) level.

There are only three basic methods of moving products. The first is wholesale/retailing model. This is the traditional distribution model which uses the advertisement media and wholesaler to move their products. It is the most common model but it is aimed to enrich the already rich wholesalers and advertisement agencies. The second is direct Sales. This just like network marketing is a model where the manufacturer or service provider sells the product direct to the consumer. But sales instead of sharing are emphasized. The third is network marketing. This is a model where the manufacturer or service provider offers their products and services direct to the consumer at the cost price and also pay them compensation for buying their products/services and at the same time for sharing the products/services with their friends, associates and relations.

Most objections that people have about getting into network marketing are due to not realizing the difference between network marketing and direct sales method of marketing. Network marketing does not necessary mean door-to-door selling of products but sharing of valuable products and services. What I mean by this is that you use the product which is of more quality than their rival in the market and at the same time share same with others. (Mostly family, associate and friends)The most significant difference between MLM and direct sales is that you are in business for yourself. But in direct sales you are not for yourself but for the company you are representing. Being in business for yourself, you are buying the products wholesale from the company you are representing. This means that you can (and should) use these products for your own consumption. Note that many people get involved in a company at first for this reason alone, to buy wholesale. And many of those will get serious in building a business along the line. Since you are buying your products at wholesale, you can, if you wish to, sell those products at retail band make a profit. The most common misunderstanding about MLM is the notion that you have to sell retail to be successful. The most important point is that you should let your sales come as the natural result of building the organization. More people fail than succeed by trying to do it the other way around, i.e they try to build the organization by emphasizing selling.

The word selling triggers negative thoughts in the minds of about 95% of the people. In MLM you don’t need to sell the products in the traditional sense of the word. However, PRODUCT DOES HAVE TO MOVE or nobody gets paid. I define selling as calling on strangers and trying to sell them something they may neither need nor want. Again, product has to move or nobody gets paid! To understand this, I will adopt Metcalfe’s Law which states that a network’s economic value equals to number of users squared. (Robert Metcalfe is one of the people credited for creating the ethernet, the earliest form of internet) Stating Metcalfe’s Law in simpler terms, if there exist just one telephone, that single telephone really has no economic value. The moment there are two telephones, according to this law, the economic value of the phone network is now squared. That is, the economic value of the network would go from zero to two squared which is four. Add a third phone and the economic value of the network is now nine. In other words, the economic value of network goes up exponentially, not numerically. Similarly, in MLM when you build an organization, you are building a network through which you can channel your products. Retailing is the foundation of network marketing. Sales in MLM come from members sharing with their friends, neighbors and relative. They never have to talk to strangers but what they do is to consciously make more friends and in share their products with these friends.

Can Rising Seafood Consumption Around The World Affect Coral Reefs?

The increasing popularity of seafood and its impact on coral reefs

Seafood, such as tuna, is becoming increasingly popular with consumers around the world due to its massive health benefits and great taste. According to the Food and Agriculture Organization of the United Nations, global seafood consumption is expected to rise by 20% by 2030, along with the price of tuna fish in Sri Lanka.

This dramatic increase in demand for seafood could have a devastating impact on coral reefs. The fishing industry, such as swordfish suppliers, is already having a negative effect on these ecosystems, and if the trend continues, we could see large sections of coral reef destroyed in just a few years.

Coral reefs provide much-needed habitat for marine life, and they also play a crucial role in the global ecosystem. They protect coastlines from erosion and storms, and they act as nurseries for many fish species. If we lose our best reef fish, we could see significant negative consequences both environmentally and economically.

Fortunately, there are measures that can be taken to prevent the destruction of coral reefs while still catering to global seafood demand. One solution is to create more sustainable fishing practices that don’t damage the reef habitat. Another option is to shift our focus towards aquaculture, or farming seafood in controlled environments. This would help reduce the pressure on wild fisheries and would also provide a more consistent supply of seafood for consumers around the world.

Different types of seafood that are popular around the world.

There are different types of seafood that are popular around the world, especially among professional chefs. These include:

Salmon: This fish is a popular choice for sushi, and it’s also considered to be a healthy protein source.
Tuna: This fish is often used in sandwiches, salads, and casseroles. It’s also a good source of omega-fatty acids.
Shrimp: This shellfish is low in calories and cholesterol, but it’s high in protein.
Crabmeat: Crab is a rich source of vitamins and minerals, including selenium and zinc. It’s also a good source of omega-fatty acids.

Overfishing can damage coral reefs and the marine life they support.

Overfishing in recent times has become a huge problem for sustainability. When fish are caught faster than they can reproduce, the population of that species decreases. This not only affects the seafood industry, but also the marine life that depends on those fish for food.

Coral reefs are one of the most important ecosystems on Earth. They provide a habitat for many different types of marine life and play a crucial role in protecting coastlines from storms. However, coral reefs are very sensitive to changes in their environment. One of the biggest threats to coral reefs is overfishing.

When fishers target certain species of fish near coral reefs, they can unintentionally damage or kill the reef itself. Fishing gear such as trawls and nets can scrape away parts of the reef structure and destroy the delicate corals.

Ways to enjoy seafood while still preserving our coral reefs

Coral reefs take many years to grow and recover from damage, so it is important to protect these ecosystems. There are a few things that we can do to reduce the impact of fishing on coral reefs:

Choose seafood that is caught using sustainable methods, such as traps or line fishing.
Avoid eating fish that are known to be harmful to coral, such as groupers, parrotfish, and moray eels.
Buy seafood from companies that support sustainable fishing.

If we all take these steps, we can help preserve our valuable coral reefs for future generations.

Alternatives to eating seafood that have a lower environmental impact

There are also many alternative solutions to eating seafood these days that may help protect coral reefs as well as have a lower impact on other environmental issues. These include:

Eating plant-based proteins instead of meat or seafood
Eating eggs from cage-free hens
Avoiding processed foods and eating more whole foods

Each person can make a difference by making small changes in the way they eat. By choosing sustainable seafood options and reducing our overall consumption, we can help protect coral reefs for years to come.

Coral reefs not only provide beauty but are essential for the survival of certain marine species, including fish, turtles, and seabirds. They also provide coastal communities with protection from storms and erosion. Unfortunately, coral reefs are in trouble due to a variety of threats, including climate change, ocean acidification, and overfishing. Now, a new threat has been identified: seafood consumption.

As the global population increases and demand for seafood rises, so does the pressure on coral reefs. A recent study found that by 2030, almost half of all seafood will come from aquaculture (fish farms), which can have negative impacts on surrounding ecosystems if not managed properly. In addition, many popular seafood items such as tuna and shrimp are caught using destructive methods like bottom trawling that can damage or destroy coral reefs.

We need to be aware of where our food comes from, whether it’s seafood or anything else, and how it’s produced. We also need to find ways to meet the global demand for seafood without destroying our coral reefs. Some solutions include eating more local and sustainable seafood, choosing aquaculture products that are certified as being environmentally friendly, and reducing overall consumption of seafood.

It is important to remember that we all have a role in protecting our planet and its resources. By making informed decisions about what we eat and where it comes from, we can help ensure a healthy future for both people and coral reefs.