Internet Marketing And Offline Marketing Combined

I know for me, when it came to making money in my offline business, internet marketing was totally out of the equation. I didn’t even know how to build a website as opposed to selling products on my website. But now I can officially say that I know what I’m talking about when it comes to interne marketing. It took me 10 years to learn but, I’m still happy that I knew how to make it work.

So are you looking for way to make your business work on the internet? Well believe it or not, it’s not that hard to do at all. In fact, I want to show you some of the benefits of marketing your business on the internet. Here’s the first tip:

1) PPC

PPC stands for “pay per click” advertising, and it’s the fastest way to start earning money from the internet. What pay per click does is that you put up an ad to run on the major search engines (Google, Yahoo, and Bing), and you get charge a small fee for everyone who clicks on your ad.

If you’re operating in a local market, you can easily scoop up all of the traffic that people will search for when they type in a query related to your business. So someone may go to Google and type in “Chicago dentist”. When someone types in this search query, you will show up first in the results. Here’s another way to operate your business online.

2) Google Places

Again, when someone types in a query related to your business, you want to be first on something called Google Places. Make sure you fill out everything that you can including pictures, images, and even videos. Plus, you will want to do the same thing for something called Yahoo Places.

Here’s another tip for using the internet to market your online business.

3) Email marketing

With your own email newsletter, you can send periodic updates to people in your niche, and interact with them on a weekly basis. Consider mailing to your subscribers once a week. This is a great time limit to put on following up on your market. I think to make email marketing very effective, you need a lot of subscribers, and people who will follow you no matter what you say in your email newsletter.

To build an email list like this, you have to do all kinds of unusual things to make your newsletter a success. You will want to tell your prospects about yourself, you have to make jokes, and you have to keep them informed of your personal life. People will pick up on this, and will interact with you on a daily basis.

Hopefully, you’ll be able to use these tips to have the kind of business success as possible. I think once you put them into action, you’ll be able to have the kind of success that you dream of. So start putting them into use today.

Good luck with using these tips to have the kind of marketing success that you crave for.

Kick Start Your Journey in Affiliate Marketing

Making Money from Affiliate Marketing

When it comes to online marketplaces (for products delivered digitally), ClickBetter, Commission Junction and Plimus are perhaps among the best known websites.

The idea driving this process is ‘affiliate marketing’. For example, a visitor sent to a sales page on ClickBank via a link on another website and goes on to purchase an item from ClickBank will generate commission for the webmaster who created that initial link. It is a process which makes it possible to sell not only your own products, but other people’s products as well – a process which has allowed enterprising entrepreneurs several thousands of euros in commission to date.

While it may sound like a simple venture, it does require effort and persistence. The following is a list of tips which, although by no means exhaustive, serves as a good foundation for interested parties to begin their foray into affiliate marketing.

1) Building a website to promote your affiliate’s products.

2) Putting together a blog to promote your product.

The key is to be consistent in choosing a theme that matches your choice of product. A weight-loss product would benefit most from being featured on a blog which focuses on weight loss in general.

Reviews and articles on the blog are also important to both support and advertise the product.

Pinning the reviews to the top of the blog homepage and building back-links to it are methods to generate more traffic to the area where you want your visitors to focus on.

3) Using Google with SEO to your advantage

The most fundamental aspect, of course, is to attract traffic to the blog. Search Engine Optimization (SEO) from search engines such as Google, can be utilized for this purpose, with a little effort.

Google Keyword Planner is a tool that can help you identify the most searched-for keywords based on monthly trends, and allow you to design your blog posts that integrate these keywords. In addition, pay attention to back-links, as Google ranks a site based on the amount of back-links it receives. Resources such as EzineArticles.com are on hand to assist with this.

4) Sell your product with Paid Traffic

Google’s paid advert system, AdWords, allows users to bypass the free (organic listing) In Google when users search for keywords.

Google Keyword Planner can also be used here to identify keywords relevant to your chosen product, allowing you to create ads and buy ad space for them within Google AdWords. This traffic can be redirected to the review on your blog. (This is because it is not possible to directly link to an affiliate link, therefore the need for the more viable option of directing traffic to the review page of the website.)

In Summary here are the steps you should follow to kick start your affiliate marketing:

1. Select a product you wish to sell.

2. Create a blog dedicated to the product

3. Put together a number of quality articles (around 20) for the blog.

4. Create a review of your product.

5. Direct traffic to this review

6. Redirect traffic from organic or paid avenues from search engines to your website.

Remember keep trying, do not give up you will find failures turning into merely feedbacks and success becomes a matter of time.

John King C is an experience email marketer. Since the beginning of his online journey he has been finding secret tricks and unknown methods to gain an upper hand in online businesses.

800 Number Management For Direct Response Marketing (AKA Toll Free Number Management)

800 Number Management has numerous related titles such as TFN Management, Dialed Name Identification Service Management (D.N.I.S.) and even Toll Free Number Management. For the sake of simplicity, and sanity, this article will use the term 800 Number Management, despite the numerous different references to the actual meaning behind the term.

When it comes to 800 Numbers the primary reason for having one is to sell a product or service or to make it convenient for an existing customer to receive service of a product or service. Hopefully, their purchase originated from you and your company. If you provide exceptional service to your existing customers, one method is to use an 800 Number to provide support services, with a bit of luck more additional products and/or services will be purchased.

The bottom line purpose for having 800 Numbers is to sell more products or services and to maximize the marketing results. However there is always an issue with having a bank of 800 Numbers or running multiple call centers and that problem is the management.

A company accumulates 800 Numbers because the C.M.O. wants to link the company’s marketing campaigns for every product, for every creative, for every offer, etc., to a unique 800 Number. So every variation requires a different and unique 800 Number. Then the C.M.O. wants to see which combination of product, creative, offer, and campaign is driving the most sales. This is called multi-channel marketing. So tracking marketing results via these linkages from marketing across multiple call centers and 800 Numbers to a sale quickly becomes a mind-numbing challenge.

No matter how you look at the problem, it requires smart executives to think more, spend more time and invest more money to get it right! Not to mention productive collaboration between the C.I.O., C.F.O., and C.M.O. Unfortunately, even the largest multi-national and national direct response companies don’t have this process down right.

A few marketing work-flow issues that must first be thought through are:

– Have standards been established for data collection and is there a mechanism to find, isolate and correct data issues as they arise?

– Are the people working in marketing, the call centers and the web group in possession of the commensurate technical knowledge? Do they have the insightful diligence to ask for the right information; in the right format; from their vendors?

– Is there a central repository, unique to marketing, for all historical information and data; from all vendors; across all marketing initiatives?

– Have we established a reporting infrastructure that can link calls (response), orders (sales) and other outcomes (disposition codes) to the specific marketing campaign that drove them?

I have talked to a lot of companies who use individual vanity 800 Numbers for each of their campaigns. The top two problems every company and ad agency have are:

1) They have a manual process of assigning, segregating and linking their 800 Number to an individual campaigns, offers and creative. Why, you maybe wondering? All but a handful of companies have a manual process for aggregating and linking. These manual processes open the door to huge probabilities for data errors.

2) A C.M.O. is forced or inadvertently funnels all their campaigns to one 800 Number, following a branding strategy, thus making it impossible to identify which campaign, offer or creative is the one real driving force behind the response and the sales revenue generation. This is called campaign overlapping and it is not pretty. One company is spending hundreds of thousands of dollars a month in attribution modeling to statisticians in India, when the problem can easily be solved for as little as $500/month.

Summary of the Solution:

The ultimate goal of an 800 Number Management system is to be able to effectively use the 800 Numbers and their associated Dialed Name Identification Service as a mechanism to quickly, easily and cogently link or tie marketing activity directly to sales. Creating such a relationship is critical to measuring return on marketing investment. Having a direct, systematic, and automated link between everything marketing produces and touches with all response channels, such as: retail outlets, telesales and the web-group eliminates every hard-metric a marketing department has. Having an automated marketing work-flow process in place also provides an opportunity to achieve maximum marketing efficiency! Notice I said “opportunity,” the overwhelming majority of companies can’t even fantasize about such a system, let alone imagine implementing one.

The first step, and it is a solid one, would be to implement an 800 Number Management system, most companies don’t have a mechanism that seamlessly manages 800 Numbers, and associated Dialed Name Identification Service. The system must also be able to communicate and track every change, modification (and who initiated such edits,) and this information must be captured accurately and consistently. It must also be able to prompt action such as disseminating request, allocation and usage information. All of the aforementioned functionality is critically important to the success of any direct response marketing organization.

Additional bolt-on modules or having the flexibility to expand functionality in order to accommodate growth is also critical, such growth oriented functionality would be: forecasting, bucketing tracking tags by product, campaign, marketing group, agency, etc.; assignment of appropriate skill sets to specific call center personnel, and staff level balancing. The more sophisticated organizations will want to measure call center productivity over time periods (e.g. week over week) as well as marketing campaign performance at a granular level.

The Benefits of an 800 Number Management system for Telesales:

1) A centralized location to easily manage and track Dialed Name Identification Service across vendors, programs, skill sets and campaigns.

2) An apples to apples comparison of vendors that field calls for the same 800 Numbers and the associated marketing campaign.

3) Ability to bucket 800 Numbers to be used by the marketing organization to ensure seamless assignment and use of 800 Numbers across campaigns.

4) More accurate and timely forecasts based on marketing activities.

5) The ability to split out call volume by day when an unexpected Dialed Name Identification Service receives calls from multiple campaigns.

6) A simple to use interface that allows modifications to historic data, including splits of existing data across Dialed Name Identification Service, the ability to add new information, and deletion of data that may result from overflow that occurs, for example: when a trunk fails at a call center the overflow calls need to be reallocated to in order to provide accurate reporting.

The Benefits of an 800 Number Management system for Marketers:

1) 800 Number / Dialed Name Identification Service Management is one viable option for addressing direct response marketing professionals needs, however only a hand full of companies understand the real needs of marketing.

2) A centralized location to track and assign 800 Numbers to Dialed Name Identification Servic across programs and campaigns.

3) Elimination of unwanted re-use of 800 Numbers across multiple campaigns simultaneously.

4) Historical tracking of 800 Numbers as well as a mechanism to plan future use and assignment of 800 Numbers.

5) Link Campaign results to the campaigns that drove them (Direct Mail, Direct Response – Promo TV, Radio, Circulars.)

6) Systematically manage the assignment of 800 Numbers to campaigns based on business rules of your choosing.