Internet Marketing, A Superstar in the Evolution of Business

A part of evolutionary inquiry into human fulfillment leads to the study of World Business and how its changing demand and supply trends create an essential adaptability need for all its incumbents.

We all approve that Industrial Revolution was one of the most important events in our past history but when asked what the most important invention of the 20th Century was, 80% said ‘The Computer’. Dot com is the buzz word of the millennium. Many of us who thought that Internet was just another bubble stand corrected today.

The reach of our current globalized world, futuristically changing technology and the exponentially growing internet users has boggled a lot of heads in our age. Where the current business on Internet is valued at $1.93 trillion, to say it will further gain pace would be an outstanding understatement.

“……a fundamental paradigm shift in consumer buying patterns.” – Tom Courtney -Banc of America Securities

Ask yourself three questions:

1. Is Internet the future?
2. Are their fortunes being made on the Internet?
3. Are you making a fortune on the Internet?

In this rapidly changing; technologically driven global environment, existing or even evolving corporations who are up to speed can become evolutionary agents in changing global trends of civilization by fostering financial, social and environmental changes.

I personally like my Martini stirred and not shaken, but the business of business is business and therefore it is imperatively constitutional to adjust, engage, adjust and reengage in this percolated speed of the world.

“No problem can be solved from the same consciousness that created it. We must learn to see the world anew”- Albert Einstein

To any business marketing is important as it expands the visibility of the business and improves sales. As the Internet has expanded, so have the opportunities for marketing online. Internet marketing refers to the applied strategies and techniques on the Internet to reach an overall company marketing success. Internet marketing also refers to online marketing, web marketing, Internet advertising and eMarketing.

Be it Networking, Affiliate Marketing, Direct Selling, Referral Marketing, call it whatever you want, the fact is that it is a trillion $ a year business. The beauty of Internet marketing is its outreach, mass appeal, lower costs of dissemination of information and a global audience. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their business.

5 Keys to Succesful YouTube Marketing

1. Title Properly

It all begins with preparation, the first thing you want to do is proper keyword research. This is by far the biggest mistake I see businesses make when creating the title for their videos. How the search engines work in YouTube is by aligning up what you are searching for with what the video is titled. For example if I title my video “My company’s Sizzle Reel” I am probably the only person that is going to search this term. Think what is your video about? What is the main message you are conveying in the video? Who is your potential customer and what are they searching for to find your solution. Google offers a free keyword planner to help give you ideas. So my business is in Salt Lake City, UT and we offer Video Production Services, a very good title for us would be Utah Video Production or Salt Lake City Video Services

2. Enable and correct the closed captions

The search engines have no way to crawl the audio on your video and thus categorize your videos content that is why taking this step is so vitally important! By enabling your captions the search engines can read your audio file through text and categorize the content properly.

YouTube has an automatic caption reader and it creates a Closed Caption script for every video that has an audio track uploaded. You can go in and edit this caption from the Video Manager tools in your YouTube account. If you have done your keyword research you know your best keyword terms and they are laced throughout your video thus enabling the search engines to read and rank your video accordingly.

3. Write out a proper description

The first thing you want in your description is your business URL next your phone number, you want these to be the first things visible in your snippet. You also want to use your full URL with the HTTP:// included, this becomes a live link in the description and viewers can click directly to your site from here. You also want to create a good amount of keyword rich copy in your description, it is one of the more pertinent areas in video for SEO juice.

4. Use annotations to enhance your video

In the Video Manager you can utilize the annotations to convey a message, add a link to another video or even directly to your website. Annotations can be annoying when they are over used but when used appropriately they enhance the video and communicate information like your phone number or some important information that may not be being covered correctly or as well as you would like it to be covered in the video. It can be used to direct the viewer on what you want them to do such as subscribe or where you want them to go like clicking on another video or clicking through to your website.

5. Share on social media outlets.

Okay so you have done all of the other work on preparing your video to maximize it thus getting the most value in being found on the search engines, now you need to get the word out and get people seeing it. User interaction is important so you want to get it out to as many people as possible right away! Once it is posted on YouTube you can share it through many social media outlets, YouTube provides you with an embed code right below the description and also has automatic share buttons to over a dozen different channels that you can just click on as well.

Why You Should Market Your Business Online

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why business owners are turning to the Internet for advertising. Advertising online is incredibly affordable, especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate. In this case, the cost of creating and maintaining the website is insignificant compared with the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the budget but you probably require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determining who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio, and print media, it only allows you to reach a limited audience. However, when you take your marketing to the Internet, you automatically increase your potential target audience tremendously because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise, the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult, especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for those individuals to do business and to purchase the products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because, unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service with the ones offered by competitors, and make a purchase at any hour of any day.

Learning about Internet Marketing
Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to integrate Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for those business owners, there are a variety of options for learning about Internet marketing. Those options may include online research, reading published books, and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method that can be used to learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online, it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately, business owners can still learn from the Internet. This just means they should be more cautious about accepting information as accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available that focus on this subject and provide a wealth of useful information. When selecting a book for use as research material, it is important to choose a book that received positive independent reviews. It is also important to choose books that were published recently. This is important because the Internet marketing industry is evolving continually and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is that you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally, business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. If your business offers products and services in a particular niche, consider entering relevant terms into popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing, which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website, which may include banner ads, affiliate marketing programs, or other types of advertising. Armed with this information, you can take the opportunity to implement changes to your own website and marketing strategy, which may help you to achieve a greater degree of success. Care should be taken to not copy anything directly from your competitors but rather to try to emulate their degree of success in your own way.

Conclusion
If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because, if your competitors are marketing online, you may find that they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition, it is time to start figuring out how you can market your business online and keep up with the competition.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.