4 Reasons Why Direct Marketing Works the Best in Internet Marketing

There are many ways to market your product online. Experts review says one must try and test all the possible methods and decide which one works the best for a specific business. However there are few marketing methods that works for all kinds of online business. One of them is direct marketing through email marketing. Here I will discuss 4 reasons why direct marketing works the best in internet marketing.

1. Adjustable with Newest Marketing Behavior:

Obviously email marketing is not a newest marketing strategy but the methodology adjusts with the newest marketing behaviors. A decade ago marketers would have to brand their business or a product. But these days with so much of competition marketing trends have changed. Companies now believe in repetitive marketing. They bombard their advertisements to every possible places to get consumers attention. Email marketing works best with this marketing trend. You are able to create multiple follow up emails to sell a single product with email marketing.

2. Advertisements – Requested by Customers:

One of the major benefits you get with direct marketing is that your customers are not annoyed with your advertisements. They requested you to advertise your materials. Email marketing is permission based marketing system. Moreover, you are able to create multiple campaigns if you have more than one products to sell. Your subscribers can choose which advertisements they wish to receive in their email. The system stays organized and you market only those products that were requested by your subscribers.

3. Higher Conversion Rate:

Direct marketing’s conversion rate is always high. Though the efforts you have to make vary with products and requirements. The core reason behind higher conversion rate is because you are able to build a relationship with your subscribers through emails. People love to buy from the people they know. With email marketing, you are able to brand yourself and form a long term relationship with your subscribers. Once the trust is established between you and your subscribers, it becomes very easy to sell products to them.

4. Up-selling at It’s Best:

The best part of all is up-selling to your customers in order to earn those extra cash. In up-selling you could provide either products or service. You have made enormous efforts to market your product. You have helped your subscribers to trust your business. You have maintained a good relationship with them. If you will offer them a better product or service for little extra cash, they will more than happy to purchase it.

The 3 Elements Of A Solid Direct Mail Campaign

Are you looking to add direct mail to your marketing mix. If you’re an offline business owner, direct mail is almost a prerequisite if you want to expand your customer base and get fresh new people onto your customer list. In my opinion, the thorniest part of the direct mail process is buying postage.

If you’re on a budget, this can severely limit how many packages you can send out at a time. But despite the mailing costs, there are other factors also that play a part in your direct mail campaign. This includes your list, your offer, and your sales letter. All 3 of these elements have to be in-line with each other if you want to get the maximum effect from your campaign.

So for starters, how do you go and acquire a mailing list to mail to? Well, you start at your local library with the SRDS. The SRDS stands for the standard rate and data service, and it contains a wide variety of lists to mail to. This is where you’ll want to begin your search.

Never make the mistake of mailing letters randomly to people in your neighborhood. This is ineffective, and you will hardly get any response. Instead, go and rent out a niche specific list in the SRDS, so that you will have a higher chance of making money with your campaign.

The next thing to consider is your offer. Is your offer unique? Is it something that can’t be acquired somewhere else? What makes your offer unique?!? Well, a unique offer can come in a variety of forms. The uniqueness of your offer could be a 12-month money back guarantee. It could be overnight shipping. Or it could be simply that nobody has access to the product that you’re selling. In short, no one has the product that you’re selling.

If the latter part from the above is true, then you’re in a competition free zone. You could offer your products day-in and day-out, and make a hefty profit. So think about these things before you start mailing out letters.

The last thing to consider is your sales message/sales letter. Even though you’re not a world-class copywriter, there are many sales letter templates out there that you can follow and emulate right away. In fact, if you don’t know anything about writing sales letters that sell, I suggest you start with a swipe file.

A swipe file is a collection of winning ads and sales letters. It’s called a “swipe” file because you can emulate the successful parts of a sales letter and put them all together in a format that would make the copywriting task easier. There are many free swipe files on the internet. In fact you can download something called the “Magnetic Sales Letters” package for free – and it contains a lot of different winning sales letters and headline for you to choose from (hope that makes sense lol…).

So as you can see, all 3 aspects of your direct mail campaign has to be put together in order to achieve a cumulative goal. And if you can do that with your direct mail campaign, you’ll stand to have success with the mailings.

Good luck with marketing your business with direct mail today.

Legal Marketing Tips From a Divorce Lawyer

A Divorce Lawyer’s Marketing Journey to Build My Law Practice

During the past few years, I have had a lot of visibility resulting from my marketing efforts. Other attorneys continuously ask me about my marketing so I thought I’d share some thoughts. I have been immersed in the legal world my entire life. I have practiced law in Illinois since 1984, and grew up surrounded by legal talk, as my father was also an attorney. This has allowed me to observe the evolution of the legal field throughout my lifetime.

History of Legal Advertising

As many attorneys are aware, previously, legal advertising was generally prohibited. This did not change until 1977, well after advertising became common practice in most other fields, when the U.S. Supreme Court ruled on lawyers’ right to advertise their services in the controversial case of

Bates v. State Bar of Arizona (433 U.S. 350). As a result, the tradition against legal advertising was rejected as an antiquated rule of etiquette. Thus began the opportunity for attorneys to grow their practices through marketing.

My Journey Begins

Although legal marketing previously provoked controversy, it has been an important key to my success as a lawyer. I have always marketed my practice. For the majority of my career, I concentrated on traditional methods such as Yellow Page advertising (pre-internet) and networking. As my experience grew, I added peer-rated credentials to my resume and joined different organizations. Fast forward to 2010, when my marketing guru, who also happens to be my wife, expanded her business into the growing field of social media. I jumped at the opportunity to be her online and social media test case. We developed a marketing plan including all the traditional marketing techniques plus newly burgeoning online marketing strategies.

We started with a short list of 13 tasks, and as those were completed, we added many more. Over the past four years, marketing has fascinated me. My marketing list has become an ever-evolving ‘to do’ list and we are always tweaking my marketing plan. We have been especially pleased by the Internet and social media campaigns’ successes. For those interested in starting or building upon a marketing campaign, here are some insights I have gained over the years. Please keep in mind that I am not a marketing professional, just a lawyer like you trying to build my practice.

What are the most important elements of marketing?

Consistency and follow-up are the most important aspects of marketing. You can have all of the know-how, a hefty budget, the best contacts and technical staff; yet, your marketing efforts will not result in success without consistency and follow-up. I have spoken with attorneys who tell me they are going to start their online marketing with blogs posts. They lay their foundation – build a website, write a few blogs posts – but too often, after several months, begin to neglect their page. Likewise, an empty Twitter account, LinkedIn or Facebook fan page is equally useless. Additionally, people often attend networking events, make new contacts, but fail to follow-up. Continuous activity is necessary to achieve your goals.

What types of marketing do I use?

I break my marketing down into two different, but equally relevant, categories: traditional and internet marketing.

Traditional marketing

For me, traditional marketing consists of networking and making myself visible. I think this builds the strongest and longest-lasting referrals. My ultimate goal is to build an extensive network of relationships so that people call me directly for my services or refer clients to me. Additionally, I recognize the importance of being a resource to others. In the networking world, the givers get the most back. For others, traditional marketing may include newspaper ads, speaking engagements, direct mail, television, radio and even billboards.

Internet marketing

The objective of internet marketing is to make my name a prominent presence when people search online for help with the services I provide. My goal is for my web presence to effectively convey who I am and how I can help people, thus influencing people to contact me and ultimately hire me.

Who has time for marketing?

I understand that lawyers need to spend the majority of their hours practicing law. Networking takes a lot of time so you have to marshal your efforts in order to reap the most benefits with the least amount of time. Here are some networking suggestions:

· Be strategic; identify the best people to network with. Read Malcolm Gladwell’s book, The Tipping Point.

· Set and track goals when meeting people or joining networking groups.

· Take time to develop relationships. Always remember that quality, not quantity, is important.

· Be a good listener and ask questions. Find out how you can help that person, whether it is referring business, making an introduction or sending a relevant article.

· Always follow-up and deliver what you promise.

Where do I start my internet campaign?

You can build your online presence through search engine optimization (SEO) and social media. SEO gets your website or web-page noticed by various search engines. Social media uses internet platforms for individuals and groups to share, co-create, and discuss. Social media marketing involves using internet forums, blogs, social networks like Facebook and LinkedIn, podcasts, video and more to build your online presence, identity, relationships and reputation.

What to keep in mind while marketing

Marketing helps bring potential clients into your office to hire you. Satisfied clients bring more clients, and this remains one of the best ways to grow your practice. Thus, it is both good business and good marketing to build solid relationships with your clients. Tips include: