Internet Marketing Mistakes: 3 Reasons Your Landing Page Isn’t Converting (Have You Made All 3?)

“I am the gatekeeper.”

“I am the keymaster.”

Ghostbusters.

I am quite excited to have worked a Ghostbusters quote into an article on internet marketing. Landing pages are the ‘gatekeeper’ and the ‘keymaster’ to your business. Get a visitor to step through and you are well on the way to being able to make a sale.

If they leave you’ve just spent a small fortune for nothing. And if you think about those scant few seconds they are on your website in terms of cost per hour, you might want to get new underpants.

Where your traffic lands is where you make your first impression and where your potential new customers first interact with your business and with you. If they like what they see they will stick around give you their details so that they can find out more.

If they don’t then shame on you for not scratching their itch.

The higher the opt-in in rate the more you can sell and the more new customers you can get on and the larger your list will get faster. However, many marketers sabotage their results by making common landing page mistakes.

Landing Page mistake #1: Not setting up specific landing pages.

I can’t believe I have to say this but landing pages need to be optimised for one very specific goal. Getting people to take the next step in the marketing process. There are still businesses using their generic homepage for their landing pages and expecting for their visitors to figure out how to help themselves.

The internet thrives on instant gratification. Set up pages specific to what your customers are looking for telling your visitors how they can ‘scratch the itch.’

Landing Page mistake #2: No headline that refocuses attention.

As remedial as this may sound there are people still not using headlines. Once you get a visitor on your site, then I can guarantee you, that they will be a little bewildered and wondering if they should even have come here the first place.

Your headline should scream “This is for you” so that they read what you have to say.

Landing Page mistake #3: No obvious next step

Once your traffic is on the page, you need to ask them to take a ‘next step.’ It is usually going to be to get them to give you permission to follow them up. Once you get permission to follow them up you can work wonders over time converting your leads into customers.

That next step needs to be obvious, you’ve invested time and money to get them this far – you don’t want them to turn away within inches of sales and profits.

5 Keys to Succesful YouTube Marketing

1. Title Properly

It all begins with preparation, the first thing you want to do is proper keyword research. This is by far the biggest mistake I see businesses make when creating the title for their videos. How the search engines work in YouTube is by aligning up what you are searching for with what the video is titled. For example if I title my video “My company’s Sizzle Reel” I am probably the only person that is going to search this term. Think what is your video about? What is the main message you are conveying in the video? Who is your potential customer and what are they searching for to find your solution. Google offers a free keyword planner to help give you ideas. So my business is in Salt Lake City, UT and we offer Video Production Services, a very good title for us would be Utah Video Production or Salt Lake City Video Services

2. Enable and correct the closed captions

The search engines have no way to crawl the audio on your video and thus categorize your videos content that is why taking this step is so vitally important! By enabling your captions the search engines can read your audio file through text and categorize the content properly.

YouTube has an automatic caption reader and it creates a Closed Caption script for every video that has an audio track uploaded. You can go in and edit this caption from the Video Manager tools in your YouTube account. If you have done your keyword research you know your best keyword terms and they are laced throughout your video thus enabling the search engines to read and rank your video accordingly.

3. Write out a proper description

The first thing you want in your description is your business URL next your phone number, you want these to be the first things visible in your snippet. You also want to use your full URL with the HTTP:// included, this becomes a live link in the description and viewers can click directly to your site from here. You also want to create a good amount of keyword rich copy in your description, it is one of the more pertinent areas in video for SEO juice.

4. Use annotations to enhance your video

In the Video Manager you can utilize the annotations to convey a message, add a link to another video or even directly to your website. Annotations can be annoying when they are over used but when used appropriately they enhance the video and communicate information like your phone number or some important information that may not be being covered correctly or as well as you would like it to be covered in the video. It can be used to direct the viewer on what you want them to do such as subscribe or where you want them to go like clicking on another video or clicking through to your website.

5. Share on social media outlets.

Okay so you have done all of the other work on preparing your video to maximize it thus getting the most value in being found on the search engines, now you need to get the word out and get people seeing it. User interaction is important so you want to get it out to as many people as possible right away! Once it is posted on YouTube you can share it through many social media outlets, YouTube provides you with an embed code right below the description and also has automatic share buttons to over a dozen different channels that you can just click on as well.

What Have You Tried in Network Marketing?

It’s a known fact, people change and times change. Although I’m dating myself by saying this, who can forget the old Alka Seltzer ads with “plop plop fizz fizz” or the old Burger King ads with the woman yelling, “Where’s the beef?”

I had the television on last week and saw a commercial for McDonalds. I was surprised to see them using a jingle from when I was a kid.

Marketing trends come and go. Two years ago I invested time in plug boards and getting my plug up as often as I could. Then, all of a sudden no one was using plug boards anymore and so I stopped investing time with them.

Today, I invest some of my marketing time in social networks. A few years back only teens were on the social networks.

When I first began marketing online, I wrote articles. Then I took those articles and began blogging. Today, I use my articles in directories, on my blogs and on message boards.

I’ve also run ads in newspapers. The general rule of thumb is that someone must see your ad several times before deciding to act on it. I found that having the ad run two or three times then withdrawing the ad and then resubmitting a few months later produced more results than just leaving the ad in the paper week after week.

If you put out a newsletter, try sending it out on different days and at different times of the day to see where you get the best results.

Any time you see that your marketing is not producing the desired results, change what you’re doing.

There are times that marketing from yesterday just will not work today. Other times you can take yesterday’s marketing, add a bit of today to it and reuse it, as in the example I gave from McDonalds using a jingle from when I was a child.

Marketing can be a trial and error process. Even in my article writing, I find that some topics and some titles get much better readership than other articles.

Keep trying new things. Come back to things that didn’t work before and add a little something to them to see if they can work today. Times change and so should your marketing.