Network Marketing Success: Find Your Inner Voice

Are you struggling to achieve success in network marketing but it seems some days you just can’t get into motion? Have you had people, maybe a mentor or upline leader, tell you, “Just face your fear and so it anyway” Do you wander where your fears come from? Do you ask yourself, “Why am I here?” Do you wander what’s holding you back? Are you looking for your “inner voice” to guide you and point the direction?

Most of us struggle with trying to understand our real purpose in life. Many of us drift daily through whatever life throws at us and rarely, if ever, seek to understand the deeper meanings of why we are here. We have a vague notion there must be something more but what is it?

Have you ever tried to connect with infinite intelligence and then gotten confused as to whether your thoughts are coming from source energy or from your own mind?
If we could connect with source energy and establish clear direction and purpose for our lives, we would be off to the races with enthusiasm, purpose and infinite energy. We couldn’t help but succeed in anything we tried to do.

I want to introduce you to a book that I just finished reading. It’s Russ Whitney’s book and it’s titled, “Your Inner Voice, Unlock Your Purpose and Passion.” It’s all about getting in touch with who we are, and what we’re supposed to do with our life. It teaches us how to get in touch with our inner voice so that we can receive guidance and direction from the universe. Russ teaches us how to handle difficult situations, and difficult people in our life.

The book focuses on how to live a life full of joy, peace, and harmony. It’s a really powerful book. One of the best books I’ve ever read. It’s a page-turner. I got my copy on Saturday and couldn’t put it down until I finished it on Sunday.

I highly recommend the book. It’s not very long, about 100 pages. It’s got some exercises in it for you to do to help you identify areas of your life that are holding you back, and what you can do to move through those areas of your life, and become more productive, get more in touch with your inner voice, understand what you’re supposed to be doing with your life, what your purpose is, what your passion is, and to live life on your terms. If you can find your inner voice and tap into source energy, you will find more success in everything you do in life and especially find your network marketing success. Now go find your inner voice and listen to it.

Warning Signs Your Marketing (and Copy) Isn’t Right

“This time it will be different. You are a copywriting genius.” This is usually a warning sign that no matter how good the copy produced it will not turn into a result.

There is a lot involved in producing winning marketing – the copy is a big piece of it but it isn’t all of it.

Over time, working with clients you can get a bit of a sixth sense for when your client’s ideas about marketing and copy will lead to non-results.

There are three all too common signs that your marketing is not going to work.

1) Naivety of the Business Owner. This is the first sign that there will be marketing problems. Business Owners either are marketers or they aren’t.

You can turn yourself into a marketer over time but it takes work and commitment to education. And it is important to learn marketing – at least to the point where you can identify and retain talented people to oversee your marketing.

Otherwise you’ll just be a marketing victim.

But at any given time a business owner either is or isn’t a marketer and when they aren’t they are often deluded by business opportunity level sales pitches about how better ads will magically turn them into a millionaire – with dollar signs in their eyes they will fall for anything.

Conversely, when the business owner is intelligent gets what can and can’t be realistically done by with a marketing strategist or copywriter they are often not patient enough to keep working with them beyond that first project because it takes a couple of goes to get it right. They’ve exhausted that bright shiny object and are on to the next one.

2) Poor Market Selection. When I meet a potential client who tells me that their business is ‘anybody with a heartbeat’ or some variation of that, I despair. This ties into number 1 but it is so important it warrants its own section.

Without fail there is a sweet spot in the market that is more valuable to you and you are more valuable to them – where you can command and receive higher fees. It is worth searching for and finding these sweet spots.

I was talking to a potential client recently who was trying to market to everyone but was also secretly hoping that one or two industry segments responded because they were so valuable. I should have made him write me a check for what I said next but I asked him”

“Why don’t you just get a list of industry segments you want and customise your marketing for each of these?”

Light bulb goes on over the client’s head.

3) Over reliance of benefits and feature driven copy.Most good copywriters will tell you that selling is all about benefits but it isn’t. More accurately, it is all about the benefits being able to solve the problems your market has. For this reason the best copy actually is problem focused and story-driven about the solution to those problems.

The product’s features and benefits can almost be an afterthought. I wrote an advertorial where the product basically isn’t mentioned. It is all about the problems that the audience faces and the missed opportunities that arise from not addressing the problem – only in the final 10% of the advertorial is the specifics of the product mentioned.

Legal Marketing Tips From a Divorce Lawyer

A Divorce Lawyer’s Marketing Journey to Build My Law Practice

During the past few years, I have had a lot of visibility resulting from my marketing efforts. Other attorneys continuously ask me about my marketing so I thought I’d share some thoughts. I have been immersed in the legal world my entire life. I have practiced law in Illinois since 1984, and grew up surrounded by legal talk, as my father was also an attorney. This has allowed me to observe the evolution of the legal field throughout my lifetime.

History of Legal Advertising

As many attorneys are aware, previously, legal advertising was generally prohibited. This did not change until 1977, well after advertising became common practice in most other fields, when the U.S. Supreme Court ruled on lawyers’ right to advertise their services in the controversial case of

Bates v. State Bar of Arizona (433 U.S. 350). As a result, the tradition against legal advertising was rejected as an antiquated rule of etiquette. Thus began the opportunity for attorneys to grow their practices through marketing.

My Journey Begins

Although legal marketing previously provoked controversy, it has been an important key to my success as a lawyer. I have always marketed my practice. For the majority of my career, I concentrated on traditional methods such as Yellow Page advertising (pre-internet) and networking. As my experience grew, I added peer-rated credentials to my resume and joined different organizations. Fast forward to 2010, when my marketing guru, who also happens to be my wife, expanded her business into the growing field of social media. I jumped at the opportunity to be her online and social media test case. We developed a marketing plan including all the traditional marketing techniques plus newly burgeoning online marketing strategies.

We started with a short list of 13 tasks, and as those were completed, we added many more. Over the past four years, marketing has fascinated me. My marketing list has become an ever-evolving ‘to do’ list and we are always tweaking my marketing plan. We have been especially pleased by the Internet and social media campaigns’ successes. For those interested in starting or building upon a marketing campaign, here are some insights I have gained over the years. Please keep in mind that I am not a marketing professional, just a lawyer like you trying to build my practice.

What are the most important elements of marketing?

Consistency and follow-up are the most important aspects of marketing. You can have all of the know-how, a hefty budget, the best contacts and technical staff; yet, your marketing efforts will not result in success without consistency and follow-up. I have spoken with attorneys who tell me they are going to start their online marketing with blogs posts. They lay their foundation – build a website, write a few blogs posts – but too often, after several months, begin to neglect their page. Likewise, an empty Twitter account, LinkedIn or Facebook fan page is equally useless. Additionally, people often attend networking events, make new contacts, but fail to follow-up. Continuous activity is necessary to achieve your goals.

What types of marketing do I use?

I break my marketing down into two different, but equally relevant, categories: traditional and internet marketing.

Traditional marketing

For me, traditional marketing consists of networking and making myself visible. I think this builds the strongest and longest-lasting referrals. My ultimate goal is to build an extensive network of relationships so that people call me directly for my services or refer clients to me. Additionally, I recognize the importance of being a resource to others. In the networking world, the givers get the most back. For others, traditional marketing may include newspaper ads, speaking engagements, direct mail, television, radio and even billboards.

Internet marketing

The objective of internet marketing is to make my name a prominent presence when people search online for help with the services I provide. My goal is for my web presence to effectively convey who I am and how I can help people, thus influencing people to contact me and ultimately hire me.

Who has time for marketing?

I understand that lawyers need to spend the majority of their hours practicing law. Networking takes a lot of time so you have to marshal your efforts in order to reap the most benefits with the least amount of time. Here are some networking suggestions:

· Be strategic; identify the best people to network with. Read Malcolm Gladwell’s book, The Tipping Point.

· Set and track goals when meeting people or joining networking groups.

· Take time to develop relationships. Always remember that quality, not quantity, is important.

· Be a good listener and ask questions. Find out how you can help that person, whether it is referring business, making an introduction or sending a relevant article.

· Always follow-up and deliver what you promise.

Where do I start my internet campaign?

You can build your online presence through search engine optimization (SEO) and social media. SEO gets your website or web-page noticed by various search engines. Social media uses internet platforms for individuals and groups to share, co-create, and discuss. Social media marketing involves using internet forums, blogs, social networks like Facebook and LinkedIn, podcasts, video and more to build your online presence, identity, relationships and reputation.

What to keep in mind while marketing

Marketing helps bring potential clients into your office to hire you. Satisfied clients bring more clients, and this remains one of the best ways to grow your practice. Thus, it is both good business and good marketing to build solid relationships with your clients. Tips include: