What Have You Tried in Network Marketing?

It’s a known fact, people change and times change. Although I’m dating myself by saying this, who can forget the old Alka Seltzer ads with “plop plop fizz fizz” or the old Burger King ads with the woman yelling, “Where’s the beef?”

I had the television on last week and saw a commercial for McDonalds. I was surprised to see them using a jingle from when I was a kid.

Marketing trends come and go. Two years ago I invested time in plug boards and getting my plug up as often as I could. Then, all of a sudden no one was using plug boards anymore and so I stopped investing time with them.

Today, I invest some of my marketing time in social networks. A few years back only teens were on the social networks.

When I first began marketing online, I wrote articles. Then I took those articles and began blogging. Today, I use my articles in directories, on my blogs and on message boards.

I’ve also run ads in newspapers. The general rule of thumb is that someone must see your ad several times before deciding to act on it. I found that having the ad run two or three times then withdrawing the ad and then resubmitting a few months later produced more results than just leaving the ad in the paper week after week.

If you put out a newsletter, try sending it out on different days and at different times of the day to see where you get the best results.

Any time you see that your marketing is not producing the desired results, change what you’re doing.

There are times that marketing from yesterday just will not work today. Other times you can take yesterday’s marketing, add a bit of today to it and reuse it, as in the example I gave from McDonalds using a jingle from when I was a child.

Marketing can be a trial and error process. Even in my article writing, I find that some topics and some titles get much better readership than other articles.

Keep trying new things. Come back to things that didn’t work before and add a little something to them to see if they can work today. Times change and so should your marketing.

Your Mind’s Operating System / Online Marketing Part Two

This is part two of the same article. If you have not read Part One, please go back and do so, as the information is being developed from a basic position to a more advanced stage.

This article gives you basic online business ideas that can help you with your personal growth and development. Use it to generate positive movement through your personal endeavors and life path.

Remember to stay focused on “Happiness is your birthright.” For simplification let’s label any information affecting and entering our mind as message units. It is said today we receive over four hundred thousand of these message units daily. Think about not only what you consciously choose to read, watch, touch etc., but the many message units that bombard you without your conscious control. These units include words, thoughts, pictures, emotions, etc. that have created our personal files.

The human being receives message units or information into the conscious mind through four sources. The first source is the external environment, which are things like the music you are listening to, television you may be watching, or anything affecting you from everyday surroundings. The second source is the body itself; pains, discomforts, movements of the body, all sending information about these things to the brain. The third source is the conscious mind, handling our thinking process, our logic, decision making and all the factors affecting our conscious thoughts. The fourth source and probably the most important is the sub conscious mind, which receives and holds without accepting or rejecting the many message units we receive from our religious, social, and genetic backgrounds, and the many conflicts we face daily surrounding these areas.

You may be thinking at this moment, “How is all this information going to help me, to allow change in my life, to become useful and applicable?” Based on the explanation presented earlier of how the human mind has developed over thousands of years and how it operates in theory today, accept the following statement as a basic starting point. The larger part of your mind, the sub conscious, which is approximately 88 per cent of the whole mind, is where changes need to be made related to things put into its file system over many years. The sub conscious mind drives our behavior automatically, and reacts the way it has been programmed to do just like the computer mentioned earlier. It is the old cliché “Garbage in, garbage out.” Whatever you put in, you get out. This programming occurs in our infantile years through approximately the age of eight, before we are able to distinguish between right and wrong. A key point to be made is that the child’s sub conscious has no critical factor or logic. It will accept as truth any data entering its file system. This is why we as children are so quick to believe in Santa Claus, the Easter Bunny, and the Tooth Fairy. As children the message units go directly into the file room or the sub conscious mind. Remember the sub conscious mind has no logic or reasoning ability. It just accepts information given to it. Example: if you as a child were constantly teased about having big ears, and as an adult hear someone talking about big ears, even though they were not talking specifically about you, those words will trigger emotions in your mind about how you felt as a child hearing statements like that about you. Even though as an adult we can rationalize, that our ears were larger as a child as many of our body parts take some time to balance with one another, and as an adult know they are not any bigger than anyone else’s, you will still react mentally to that statement on a personal basis. Another example; as a child your parents constantly told you what a bad person you were, that you would never amount to anything. You hear this enough times and it creates a file. The file drives your behavior as you feel less than you should and ultimately creates the reality around you. Today as an adult you can consciously rationalize that you are doing well and have probably forgotten many of those negative situations, but if you were to critically evaluate your life, my guess would be that you are not who you want to be and probably question yourself as to why you do not seem to get the lucky breaks that others seem to.

The point being made is many of us, because of the poor direction given to us as children, with poorly worded and emotional statements repeatedly made to us, bombarding the mind in the form of message units have created what are called “files” in the sub conscious file system. These files of information drive our behavior automatically in many cases, and sometimes not in our best interests. The point to remember is that the file room has both positive and negative files of information. It depends on your specific life circumstances as to the ratio of one to the other. The function of the conscious mind is evaluation and comparison of the new idea to previously accepted information thus checking its credibility before allowing entrance into the file system or sub conscious mind. The sub conscious mind will only accept what the conscious mind believes at the time the suggestion is given. Since the sub conscious mind is the dominant and driving force, we generally follow what the sub conscious mind believes. This is another key point. Eighty eight per cent of the time, you are on automatic pilot, as you react to life, based on information in these files that started at birth and which developed through the formative years, birth through approximately eight years of age, creating your own and unique value system for decision making. The sub conscious is the storehouse of information related to desires, emotions, and the energy driving you to satisfy them. We always do what our sub conscious mind believes. In addition to storage of data, the sub conscious regulates the involuntary body functions such as circulation, breathing, digestion, etc. Understanding that our emotions govern the strength of our desires, we are literally at the whim of our sub conscious mind, unless we learn to control this strong part of our mind. The sub conscious mind in housing the emotions that regulate our desires, make a case for understanding that its input decides our path in decision making. The sub conscious has no discrimination and accepts information given to it as truth. It is also where our imagination resides, thus imagining or believing in failure, will produce that certain failure. Repetition of good or bad habits will instill in the sub conscious the files that will generate the automatic behavior we sometimes question.

Habits are also organized in the sub conscious where activities such as driving a car, playing sports, walking are all good examples of not needing to be in conscious mode to perform the specific activity. In fact these are all done easier and better if we do not think consciously about them. Do you think of which foot to place first as you start down a staircase? Of course not, if you did you would probably fall. The sub conscious mind does it automatically for you. Remember the sub conscious does not rationalize. It basically reacts using the data in the files. Another example of sub conscious behavior is driving a car. How many times have you been driving, say on a long trip, and found yourself day dreaming, to find you have gone some distance before you realize you were not mentally awake and rational in this experience, occasionally missing an exit due to this condition? Many of us can say yes to this question, as it is not an unusual occurrence. It is not unusual to enter this state and frame of mind two to three times a day based on today’s high stress levels and the environment around us. The knowledge that we were not involved in any kind of accident is based on the fact we were on automatic pilot, with our sub conscious driving for us. Let us throw some additional information into the mix, before we focus on the application of all this valuable information to literally change who you are, and where you choose to go in life. As the human mind evolved and developed over time, an important area, called the critical filter, emerged and gradually began to hold information from dumping directly into the sub conscious. This control allowed less information from going directly into the sub conscious mind without conscious mind involvement. This filter holds information or message units for approximately twenty four hours and will allow penetration into the sub conscious file room only if there are matching “knowns” in the file system. This filter develops approximately by the age of eight, and helps handle the multitude of message units we are bombarded with daily. For an easy approach in understanding the importance of the critical filter, look at the filter as a personal secretary that gathers information before taking the time to search out the corresponding files in the file room. Once the secretary gets involved and starts to search out matching files and adds information to them, the file becomes thicker. In cases where the secretary finds no matching file to deposit information, the information is rejected. The message units or information not relevant to the file system are discarded; many in the form of dreams. We are going to rely heavily on the critical filter or secretary to help us as we start the actual Training Wheels for Mental Fitness Program, using our training wheels approach. You will see later as we progress into the actual process of Mind Fitness development, how this programming tool works with the secretary or the critical filter, in opening and allowing entry into the sub conscious file room on a direct basis. Bear in mind, it is the sub conscious we want to interact with directly. This is the part of your mind where changes need to be made for long term use and benefit. The paradigm or working model works in this manner. Message units enter the conscious mind first, and are then held in the critical filter area. Remember this as your personal secretary’s desk where information is held for filing. Here they accumulate and are on hold for use. This area is both conscious and sub conscious because we have been educated to develop an analytical sense for evaluation on the conscious level. At the same time we have learned on the sub conscious level to avoid anything that is critical or threatening to us. The critical area or personal secretary will not analyze message units as long as the conscious mind is present, only when sleep takes place and the conscious mind is off will the process develop. This is the only time when the conscious mind will not try to hold on to them. Interestingly, if too many message units accumulate in the critical filter, you will find your body getting tired and sleepy. The more emotional traumas a person is undergoing in their life, the stronger the tendency will be to be tired and sleepy. Sleep is an integral part of this total process as this is when the mind vents or releases needless information.

Much of the information that could not be filed because matching files were not found will be discarded in the form of dreams. You may not always remember your dreams, but it is known that all of us dream. Dreams are known to be a venting process that helps eliminate or discard the many message units that are not matched up within the file system, or needed by the mind. During sleep, the accumulated message units are then dropped into the sub conscious mind for analysis. Here the secretary is hard at work looking for the matching file. Keep in mind that the sub conscious mind has no rationale, thus allowing both positive and negative message units to be filed in their respective files. This works to your benefit with a program such as ours that allows you to program the necessary information for positive mind development and the achievement of long term success.

All of the previous information is designed to give you a grass roots foundation for understanding the basic theory of your mind’s dynamics. It is designed to help you lay the groundwork for the system of positive change that will bring more success to your life. The basic premise is “Happiness is your birthright”. If you are one of those who have not reached the levels of success aspired to, if you wish you could become a stronger, more confident person, if things do not always go the way you would want them to, then what follows is paramount to understand. “You can be whomever you want to be, you can achieve any level of personal or business success you desire, and you can do most anything you can visualize because you have the ability to set up your own file system for success”. Understanding the material presented earlier gives you the foundation to change what is called your life script, or the file system within your sub conscious mind. Follow through on “Happiness is your birthright”. It is within your personal control through planning, dedication, and the responsibility to follow through on the achievement of your goals.

Three Things to Consider Before Hiring That Marketing Person

First, what does the position entail? “Marketing”, after all, means different things in different companies. To some firms the Marketing done entails identifying new markets, driving new product development, fielding market communication campaigns, then directing and motivating the sales force. Clearly, they envision a senior executive who would be very near the top of the organization..

At the other extreme, to other companies a “Marketing” person is someone who turns out ads, catalogs, brochures, flyers and so on and do it in-house. That’s what “Marketing Manager” means to these companies.

For most companies the “marketing person” needed is less than senior executive and more than a graphics designer. If your company is in this middle category then you need to consider these questions:

1. Is the marketing need long term and ongoing? Is there a regular monthly workload and will it continue at least two years? Too many companies hire someone to tackle a “huge” volume of work only to see it completed within a year. Then they have to find more for the new hire to do or let them go. Here are a couple of hints;

A. Plot all past marketing projects. When were they completed? If you don’t see an ongoing, steady output of marketing projects, chances are that you don’t need that marketing person.

B. Don’t hire someone just to save on agency or graphic designer costs. When outsiders aren’t working for you, they don’t cost you a thing. Salaries, on the other hand, are a fixed expense.

2. How will you recognize and avoid B- or C grade marketing? You want marketing that will boost sales and rock the competition but what if the new marketing person’s proposals don’t “wow” you? Do you run with them anyhow and hope for the best? Consider this:

A. “Creativity” isn’t all there is marketing. Successful marketing is always based on an insightful marketing strategy. The marketing manager must have both the education and real-world marketing experience to not only understand the strategy but to contribute to its development.. And those credentials don’t come cheap.

B. Creativity is required to implement the strategy but it must not only be attention-getting but must also reflect well on the product and on the company. Mediocre or “cute” creative can blunt the impact of the strategy. That’s why marketers want to see three or more distinct creative approaches.Will you be able to recruit —and afford—that creative a marketing manager?

C. Even creativity should be judged in a business-like manner. Younger, novice marketing managers may not take criticism, let alone rejection, of their pet ideas well. How to spot them? Go through a candidate’s samples and quiz them on why they chose a particular direction. Look for answers that refer to results not design theories. If they seem defensive, you can look forward to hurt feelings and sulking.

3. What if you hire the wrong candidate? In companies that haven’t a good-sized marketing department, there is no one to take up the slack when the marketing person is out, on vacation, or let go. Moreover, marketing people usually interact with only one or two others who are in a position to judge how well they’re doing. That’s why when that marketing person is let go, the reasons are usually not obvious to their co-workers. This uncertainty can affect employee morale. Hints? There aren’t any. Just don’t hire the wrong person.

At the start I wrote ” the bad news is that there are other reasons why adding to your staff may not be best for your company.” Well, the good news is that you can get the marketing you need without a marketing manager.

I’m not proposing that you simply go back to the ad agencies or designers you relied on before you considered hiring a marketing managers. Apply the same business acumen that you employ in the rest of your operations. While marketing services are far from being a commodity, shopping around for the right one… or ones… is easy in these internet days. And, yes, I did write “ones.” Let me explain.

A lot of companies do the same things they did all along because they thought that there were no choices. They’d hire one ad agency. They’d sign a contract. And, believe it or not, some paid a monthly retainer! Wake up, pal! You’re the Customer! You get to call the shots!

Why not hire the marketing expertise you need when you need it? Need a product launch plan? Hire someone who’s done it over and over again. Pay them then say “adios.”

Need a corporate identity campaign? Hire someone to get you that recognition then recognize that, once the mission is accomplished, you no longer need that someone.

Consider this radical idea in terms of the three questions we covered before.

1. Is the marketing need long term and ongoing? It doesn’t matter. Once you’ve settled on the price you can “employ” an outside consultant or agency for a month or a year. Let them go and re-hire them for the next project. What about the cost? Trust me, it’ll always be far cheaper than paying a salary, benefits, and for endless hours of web-surfing.

2. How will you recognize and avoid B- or C grade marketing? Simple. If you don’t like what they bring you, you don’t pay. You send them “back to the drawing board.” No more worrying about hurting someone’s feelings. No more putting up with missed deadlines. You’re the Customer not the Boss. And everyone in sales knows that customers are more demanding than any boss.

3. What if you hire the wrong candidate? Fire a consultant or an agency and not one of your people will care. Best of all, you can hire a replacement before the original is out the door. In fact, you can have more than one agency or marketing mercenary working for you at the same time. The secret? You don’t give anyone your account. You give them a project.

So before you fill that Marketing Manager position, ask yourself ” Why not hire a “temp” first?”

Richard Koranda has driven creative strategies for American Express, Bank of America, CitiCard, Visa, Dreyfus, and Diners Club. His work earned over 60 industry awards for response and creativity. He was also responsible for the highly successful repositioning of Visa “Visa. Its everywhere you want to be”, which led to the brand dominating the bankcard market.

Previously, he headed up UMarketing LLC as Executive Creative Director serving a broad range of clients including Blue Cross, AMA, KaVo Dental America, Blockbuster Music, MicroTek, and Diners Club International, Chase, US Bank, BMO Harris Bank.