The 3 Elements Of A Solid Direct Mail Campaign

Are you looking to add direct mail to your marketing mix. If you’re an offline business owner, direct mail is almost a prerequisite if you want to expand your customer base and get fresh new people onto your customer list. In my opinion, the thorniest part of the direct mail process is buying postage.

If you’re on a budget, this can severely limit how many packages you can send out at a time. But despite the mailing costs, there are other factors also that play a part in your direct mail campaign. This includes your list, your offer, and your sales letter. All 3 of these elements have to be in-line with each other if you want to get the maximum effect from your campaign.

So for starters, how do you go and acquire a mailing list to mail to? Well, you start at your local library with the SRDS. The SRDS stands for the standard rate and data service, and it contains a wide variety of lists to mail to. This is where you’ll want to begin your search.

Never make the mistake of mailing letters randomly to people in your neighborhood. This is ineffective, and you will hardly get any response. Instead, go and rent out a niche specific list in the SRDS, so that you will have a higher chance of making money with your campaign.

The next thing to consider is your offer. Is your offer unique? Is it something that can’t be acquired somewhere else? What makes your offer unique?!? Well, a unique offer can come in a variety of forms. The uniqueness of your offer could be a 12-month money back guarantee. It could be overnight shipping. Or it could be simply that nobody has access to the product that you’re selling. In short, no one has the product that you’re selling.

If the latter part from the above is true, then you’re in a competition free zone. You could offer your products day-in and day-out, and make a hefty profit. So think about these things before you start mailing out letters.

The last thing to consider is your sales message/sales letter. Even though you’re not a world-class copywriter, there are many sales letter templates out there that you can follow and emulate right away. In fact, if you don’t know anything about writing sales letters that sell, I suggest you start with a swipe file.

A swipe file is a collection of winning ads and sales letters. It’s called a “swipe” file because you can emulate the successful parts of a sales letter and put them all together in a format that would make the copywriting task easier. There are many free swipe files on the internet. In fact you can download something called the “Magnetic Sales Letters” package for free – and it contains a lot of different winning sales letters and headline for you to choose from (hope that makes sense lol…).

So as you can see, all 3 aspects of your direct mail campaign has to be put together in order to achieve a cumulative goal. And if you can do that with your direct mail campaign, you’ll stand to have success with the mailings.

Good luck with marketing your business with direct mail today.

Direct Marketing Is a Proven Method That Delivers Positive Results

Direct marketing entails a variety of advertising methods that are used to contact existing and potential customers via mail. Thanks to online marketing, owners now have additional ways to reach clients without purchasing expensive postage stamps.

Previously, direct marketing was limited to sales letters, postcards, and telemarketing calls. Now, businesses can take advantage of websites and blogs to acquire subscribers. Using collected email addresses, owners can send advertisements via email, social marketing networks, electronic newsletters, and Web advertising.

Innovative technologies have made is much easier for businesses to get connected with customers and deliver personalized advertisements. For instance, personal emails and digital newsletters can contain each recipient’s name, together with exclusive offers created especially for them.

Customized ads are a powerful way to get the attention of customers and can influence their purchasing decisions. Customization software can be used with cross platform marketing endeavors such as email, Web, and video marketing.

It is imperative to monitor results of each type of direct marketing campaign. Owners that make use of several strategies may find it advantageous to employ a marketing consultant. Professionals can assist owners with learning how to interconnect each strategy and monitor results.

One method that is becoming very popular is personalized online video advertising. These types of videos can be customized for every individual that views the ad. This provides a unique interactive experience and is a great way to let people see how innovative your company is.

Currently, only a handful of companies provide interactive video advertising, but it is likely to become more prevalent in the near future.

Another fascinating development is personalized websites. This technology automatically inserts visitors name or location at the website. Any time customers visit the site their name is inserted into the sales copy. Personalized business websites are a great way to collect information about each visitor’s buying habits. They are also ideal for companies that conduct online consumer surveys.

These methods do necessitate developing a database of opt-in subscribers. This can be achieved by providing a newsletter subscription form on websites and blogs; giving away complimentary reports that require people to subscribe; hosting a contest; or asking people to supply their email address in direct mail advertisements.

One of the greatest benefits of direct marketing is it is relatively easy to determine results. For example, if a company mails out 100 postcards and 10 people respond then owners realize they are getting a response rate of 10 percent.

The same is true for calculating response rates from Web marketing. If 100 people visit a website and 10 people subscribe to the newsletter, survey, contest, or offer of a free report, the response rate is 10 percent.

Owners that are inexperienced with direct marketing often find it helpful to enroll in a marketing training course or work with an experienced consultant. It is vital to comprehend how to fully participate in this style of marketing in order to obtain the greatest return on investment.

The Direct Marketing Association reports that approximately 55 percent of advertising funds are spent on direct marketing. In 2011, businesses invested over $160 million in direct advertising campaigns which resulted in close to $2 trillion in sales. Obviously, this form of advertising works, so owners would be wise to make good use of it.

Internet Marketing, A Superstar in the Evolution of Business

A part of evolutionary inquiry into human fulfillment leads to the study of World Business and how its changing demand and supply trends create an essential adaptability need for all its incumbents.

We all approve that Industrial Revolution was one of the most important events in our past history but when asked what the most important invention of the 20th Century was, 80% said ‘The Computer’. Dot com is the buzz word of the millennium. Many of us who thought that Internet was just another bubble stand corrected today.

The reach of our current globalized world, futuristically changing technology and the exponentially growing internet users has boggled a lot of heads in our age. Where the current business on Internet is valued at $1.93 trillion, to say it will further gain pace would be an outstanding understatement.

“……a fundamental paradigm shift in consumer buying patterns.” – Tom Courtney -Banc of America Securities

Ask yourself three questions:

1. Is Internet the future?
2. Are their fortunes being made on the Internet?
3. Are you making a fortune on the Internet?

In this rapidly changing; technologically driven global environment, existing or even evolving corporations who are up to speed can become evolutionary agents in changing global trends of civilization by fostering financial, social and environmental changes.

I personally like my Martini stirred and not shaken, but the business of business is business and therefore it is imperatively constitutional to adjust, engage, adjust and reengage in this percolated speed of the world.

“No problem can be solved from the same consciousness that created it. We must learn to see the world anew”- Albert Einstein

To any business marketing is important as it expands the visibility of the business and improves sales. As the Internet has expanded, so have the opportunities for marketing online. Internet marketing refers to the applied strategies and techniques on the Internet to reach an overall company marketing success. Internet marketing also refers to online marketing, web marketing, Internet advertising and eMarketing.

Be it Networking, Affiliate Marketing, Direct Selling, Referral Marketing, call it whatever you want, the fact is that it is a trillion $ a year business. The beauty of Internet marketing is its outreach, mass appeal, lower costs of dissemination of information and a global audience. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their business.