What Have You Tried in Network Marketing?

It’s a known fact, people change and times change. Although I’m dating myself by saying this, who can forget the old Alka Seltzer ads with “plop plop fizz fizz” or the old Burger King ads with the woman yelling, “Where’s the beef?”

I had the television on last week and saw a commercial for McDonalds. I was surprised to see them using a jingle from when I was a kid.

Marketing trends come and go. Two years ago I invested time in plug boards and getting my plug up as often as I could. Then, all of a sudden no one was using plug boards anymore and so I stopped investing time with them.

Today, I invest some of my marketing time in social networks. A few years back only teens were on the social networks.

When I first began marketing online, I wrote articles. Then I took those articles and began blogging. Today, I use my articles in directories, on my blogs and on message boards.

I’ve also run ads in newspapers. The general rule of thumb is that someone must see your ad several times before deciding to act on it. I found that having the ad run two or three times then withdrawing the ad and then resubmitting a few months later produced more results than just leaving the ad in the paper week after week.

If you put out a newsletter, try sending it out on different days and at different times of the day to see where you get the best results.

Any time you see that your marketing is not producing the desired results, change what you’re doing.

There are times that marketing from yesterday just will not work today. Other times you can take yesterday’s marketing, add a bit of today to it and reuse it, as in the example I gave from McDonalds using a jingle from when I was a child.

Marketing can be a trial and error process. Even in my article writing, I find that some topics and some titles get much better readership than other articles.

Keep trying new things. Come back to things that didn’t work before and add a little something to them to see if they can work today. Times change and so should your marketing.

5 Keys to Succesful YouTube Marketing

1. Title Properly

It all begins with preparation, the first thing you want to do is proper keyword research. This is by far the biggest mistake I see businesses make when creating the title for their videos. How the search engines work in YouTube is by aligning up what you are searching for with what the video is titled. For example if I title my video “My company’s Sizzle Reel” I am probably the only person that is going to search this term. Think what is your video about? What is the main message you are conveying in the video? Who is your potential customer and what are they searching for to find your solution. Google offers a free keyword planner to help give you ideas. So my business is in Salt Lake City, UT and we offer Video Production Services, a very good title for us would be Utah Video Production or Salt Lake City Video Services

2. Enable and correct the closed captions

The search engines have no way to crawl the audio on your video and thus categorize your videos content that is why taking this step is so vitally important! By enabling your captions the search engines can read your audio file through text and categorize the content properly.

YouTube has an automatic caption reader and it creates a Closed Caption script for every video that has an audio track uploaded. You can go in and edit this caption from the Video Manager tools in your YouTube account. If you have done your keyword research you know your best keyword terms and they are laced throughout your video thus enabling the search engines to read and rank your video accordingly.

3. Write out a proper description

The first thing you want in your description is your business URL next your phone number, you want these to be the first things visible in your snippet. You also want to use your full URL with the HTTP:// included, this becomes a live link in the description and viewers can click directly to your site from here. You also want to create a good amount of keyword rich copy in your description, it is one of the more pertinent areas in video for SEO juice.

4. Use annotations to enhance your video

In the Video Manager you can utilize the annotations to convey a message, add a link to another video or even directly to your website. Annotations can be annoying when they are over used but when used appropriately they enhance the video and communicate information like your phone number or some important information that may not be being covered correctly or as well as you would like it to be covered in the video. It can be used to direct the viewer on what you want them to do such as subscribe or where you want them to go like clicking on another video or clicking through to your website.

5. Share on social media outlets.

Okay so you have done all of the other work on preparing your video to maximize it thus getting the most value in being found on the search engines, now you need to get the word out and get people seeing it. User interaction is important so you want to get it out to as many people as possible right away! Once it is posted on YouTube you can share it through many social media outlets, YouTube provides you with an embed code right below the description and also has automatic share buttons to over a dozen different channels that you can just click on as well.

Legal Marketing Tips From a Divorce Lawyer

A Divorce Lawyer’s Marketing Journey to Build My Law Practice

During the past few years, I have had a lot of visibility resulting from my marketing efforts. Other attorneys continuously ask me about my marketing so I thought I’d share some thoughts. I have been immersed in the legal world my entire life. I have practiced law in Illinois since 1984, and grew up surrounded by legal talk, as my father was also an attorney. This has allowed me to observe the evolution of the legal field throughout my lifetime.

History of Legal Advertising

As many attorneys are aware, previously, legal advertising was generally prohibited. This did not change until 1977, well after advertising became common practice in most other fields, when the U.S. Supreme Court ruled on lawyers’ right to advertise their services in the controversial case of

Bates v. State Bar of Arizona (433 U.S. 350). As a result, the tradition against legal advertising was rejected as an antiquated rule of etiquette. Thus began the opportunity for attorneys to grow their practices through marketing.

My Journey Begins

Although legal marketing previously provoked controversy, it has been an important key to my success as a lawyer. I have always marketed my practice. For the majority of my career, I concentrated on traditional methods such as Yellow Page advertising (pre-internet) and networking. As my experience grew, I added peer-rated credentials to my resume and joined different organizations. Fast forward to 2010, when my marketing guru, who also happens to be my wife, expanded her business into the growing field of social media. I jumped at the opportunity to be her online and social media test case. We developed a marketing plan including all the traditional marketing techniques plus newly burgeoning online marketing strategies.

We started with a short list of 13 tasks, and as those were completed, we added many more. Over the past four years, marketing has fascinated me. My marketing list has become an ever-evolving ‘to do’ list and we are always tweaking my marketing plan. We have been especially pleased by the Internet and social media campaigns’ successes. For those interested in starting or building upon a marketing campaign, here are some insights I have gained over the years. Please keep in mind that I am not a marketing professional, just a lawyer like you trying to build my practice.

What are the most important elements of marketing?

Consistency and follow-up are the most important aspects of marketing. You can have all of the know-how, a hefty budget, the best contacts and technical staff; yet, your marketing efforts will not result in success without consistency and follow-up. I have spoken with attorneys who tell me they are going to start their online marketing with blogs posts. They lay their foundation – build a website, write a few blogs posts – but too often, after several months, begin to neglect their page. Likewise, an empty Twitter account, LinkedIn or Facebook fan page is equally useless. Additionally, people often attend networking events, make new contacts, but fail to follow-up. Continuous activity is necessary to achieve your goals.

What types of marketing do I use?

I break my marketing down into two different, but equally relevant, categories: traditional and internet marketing.

Traditional marketing

For me, traditional marketing consists of networking and making myself visible. I think this builds the strongest and longest-lasting referrals. My ultimate goal is to build an extensive network of relationships so that people call me directly for my services or refer clients to me. Additionally, I recognize the importance of being a resource to others. In the networking world, the givers get the most back. For others, traditional marketing may include newspaper ads, speaking engagements, direct mail, television, radio and even billboards.

Internet marketing

The objective of internet marketing is to make my name a prominent presence when people search online for help with the services I provide. My goal is for my web presence to effectively convey who I am and how I can help people, thus influencing people to contact me and ultimately hire me.

Who has time for marketing?

I understand that lawyers need to spend the majority of their hours practicing law. Networking takes a lot of time so you have to marshal your efforts in order to reap the most benefits with the least amount of time. Here are some networking suggestions:

· Be strategic; identify the best people to network with. Read Malcolm Gladwell’s book, The Tipping Point.

· Set and track goals when meeting people or joining networking groups.

· Take time to develop relationships. Always remember that quality, not quantity, is important.

· Be a good listener and ask questions. Find out how you can help that person, whether it is referring business, making an introduction or sending a relevant article.

· Always follow-up and deliver what you promise.

Where do I start my internet campaign?

You can build your online presence through search engine optimization (SEO) and social media. SEO gets your website or web-page noticed by various search engines. Social media uses internet platforms for individuals and groups to share, co-create, and discuss. Social media marketing involves using internet forums, blogs, social networks like Facebook and LinkedIn, podcasts, video and more to build your online presence, identity, relationships and reputation.

What to keep in mind while marketing

Marketing helps bring potential clients into your office to hire you. Satisfied clients bring more clients, and this remains one of the best ways to grow your practice. Thus, it is both good business and good marketing to build solid relationships with your clients. Tips include: