How to Make a Big, Nasty Pile of Cash Using Direct Marketing and Information Products

If you are looking for a way out of the rat race, and you want to be able to work from anywhere in the world, then this is the article for you. Using a powerful one-two punch of direct marketing and information products, you can build a large, international business that can make you more money than your day job ever did. Read on to find out more.

Information products are basically just answers, or a solution to a burning problem that the customer is having. The closer you come to an effortless, affordable solution, the more likely you will close the sale. Information products come in many forms. You can have actual printed books, DVDs, CDs, downloadable audio, or downloaded text and video. You can also develop packages of materials, create courses and coaching programs. Anything you can do to create a program that will hold the customer’s hand and show them exactly what to do, will bring you a ton of money.

Use your direct marketing skills to bring in the customers. Use sales letters, classified advertising, email campaigns, and referral marketing. It’s critical that you pre-qualify your customers first in order to make sure that they are part of the niche that you are marketing towards. You don’t want to have any wasted effort when spending a lot of time on a marketing campaign. The hungry crowd is the key.

Once you have begun to develop a list on your own, it’s much smoother sailing. You will already know what your customers want, and you can develop products and services to fill their needs. Keep feeding your hungry market with periodic direct marketing campaigns and you will have a winner.

Not every product you create will bring in a lot of money. Out of ten products you make, four may be failures, two may be total successes, and the middle four will just bring in a little money. That is why the information product game is also a numbers game. In order to create an information product empire, you need to branch out into a lot of different niches. You need to create many products and hen have your customers vote. Drop your losers and heavily market the winners. When you find a product that is a super success, then you should keep expounding on that theme. Create other products and workbooks that are supplemental material that you can sell along with your flagship product.

800 Number Management For Direct Response Marketing (AKA Toll Free Number Management)

800 Number Management has numerous related titles such as TFN Management, Dialed Name Identification Service Management (D.N.I.S.) and even Toll Free Number Management. For the sake of simplicity, and sanity, this article will use the term 800 Number Management, despite the numerous different references to the actual meaning behind the term.

When it comes to 800 Numbers the primary reason for having one is to sell a product or service or to make it convenient for an existing customer to receive service of a product or service. Hopefully, their purchase originated from you and your company. If you provide exceptional service to your existing customers, one method is to use an 800 Number to provide support services, with a bit of luck more additional products and/or services will be purchased.

The bottom line purpose for having 800 Numbers is to sell more products or services and to maximize the marketing results. However there is always an issue with having a bank of 800 Numbers or running multiple call centers and that problem is the management.

A company accumulates 800 Numbers because the C.M.O. wants to link the company’s marketing campaigns for every product, for every creative, for every offer, etc., to a unique 800 Number. So every variation requires a different and unique 800 Number. Then the C.M.O. wants to see which combination of product, creative, offer, and campaign is driving the most sales. This is called multi-channel marketing. So tracking marketing results via these linkages from marketing across multiple call centers and 800 Numbers to a sale quickly becomes a mind-numbing challenge.

No matter how you look at the problem, it requires smart executives to think more, spend more time and invest more money to get it right! Not to mention productive collaboration between the C.I.O., C.F.O., and C.M.O. Unfortunately, even the largest multi-national and national direct response companies don’t have this process down right.

A few marketing work-flow issues that must first be thought through are:

– Have standards been established for data collection and is there a mechanism to find, isolate and correct data issues as they arise?

– Are the people working in marketing, the call centers and the web group in possession of the commensurate technical knowledge? Do they have the insightful diligence to ask for the right information; in the right format; from their vendors?

– Is there a central repository, unique to marketing, for all historical information and data; from all vendors; across all marketing initiatives?

– Have we established a reporting infrastructure that can link calls (response), orders (sales) and other outcomes (disposition codes) to the specific marketing campaign that drove them?

I have talked to a lot of companies who use individual vanity 800 Numbers for each of their campaigns. The top two problems every company and ad agency have are:

1) They have a manual process of assigning, segregating and linking their 800 Number to an individual campaigns, offers and creative. Why, you maybe wondering? All but a handful of companies have a manual process for aggregating and linking. These manual processes open the door to huge probabilities for data errors.

2) A C.M.O. is forced or inadvertently funnels all their campaigns to one 800 Number, following a branding strategy, thus making it impossible to identify which campaign, offer or creative is the one real driving force behind the response and the sales revenue generation. This is called campaign overlapping and it is not pretty. One company is spending hundreds of thousands of dollars a month in attribution modeling to statisticians in India, when the problem can easily be solved for as little as $500/month.

Summary of the Solution:

The ultimate goal of an 800 Number Management system is to be able to effectively use the 800 Numbers and their associated Dialed Name Identification Service as a mechanism to quickly, easily and cogently link or tie marketing activity directly to sales. Creating such a relationship is critical to measuring return on marketing investment. Having a direct, systematic, and automated link between everything marketing produces and touches with all response channels, such as: retail outlets, telesales and the web-group eliminates every hard-metric a marketing department has. Having an automated marketing work-flow process in place also provides an opportunity to achieve maximum marketing efficiency! Notice I said “opportunity,” the overwhelming majority of companies can’t even fantasize about such a system, let alone imagine implementing one.

The first step, and it is a solid one, would be to implement an 800 Number Management system, most companies don’t have a mechanism that seamlessly manages 800 Numbers, and associated Dialed Name Identification Service. The system must also be able to communicate and track every change, modification (and who initiated such edits,) and this information must be captured accurately and consistently. It must also be able to prompt action such as disseminating request, allocation and usage information. All of the aforementioned functionality is critically important to the success of any direct response marketing organization.

Additional bolt-on modules or having the flexibility to expand functionality in order to accommodate growth is also critical, such growth oriented functionality would be: forecasting, bucketing tracking tags by product, campaign, marketing group, agency, etc.; assignment of appropriate skill sets to specific call center personnel, and staff level balancing. The more sophisticated organizations will want to measure call center productivity over time periods (e.g. week over week) as well as marketing campaign performance at a granular level.

The Benefits of an 800 Number Management system for Telesales:

1) A centralized location to easily manage and track Dialed Name Identification Service across vendors, programs, skill sets and campaigns.

2) An apples to apples comparison of vendors that field calls for the same 800 Numbers and the associated marketing campaign.

3) Ability to bucket 800 Numbers to be used by the marketing organization to ensure seamless assignment and use of 800 Numbers across campaigns.

4) More accurate and timely forecasts based on marketing activities.

5) The ability to split out call volume by day when an unexpected Dialed Name Identification Service receives calls from multiple campaigns.

6) A simple to use interface that allows modifications to historic data, including splits of existing data across Dialed Name Identification Service, the ability to add new information, and deletion of data that may result from overflow that occurs, for example: when a trunk fails at a call center the overflow calls need to be reallocated to in order to provide accurate reporting.

The Benefits of an 800 Number Management system for Marketers:

1) 800 Number / Dialed Name Identification Service Management is one viable option for addressing direct response marketing professionals needs, however only a hand full of companies understand the real needs of marketing.

2) A centralized location to track and assign 800 Numbers to Dialed Name Identification Servic across programs and campaigns.

3) Elimination of unwanted re-use of 800 Numbers across multiple campaigns simultaneously.

4) Historical tracking of 800 Numbers as well as a mechanism to plan future use and assignment of 800 Numbers.

5) Link Campaign results to the campaigns that drove them (Direct Mail, Direct Response – Promo TV, Radio, Circulars.)

6) Systematically manage the assignment of 800 Numbers to campaigns based on business rules of your choosing.

Can Rising Seafood Consumption Around The World Affect Coral Reefs?

The increasing popularity of seafood and its impact on coral reefs

Seafood, such as tuna, is becoming increasingly popular with consumers around the world due to its massive health benefits and great taste. According to the Food and Agriculture Organization of the United Nations, global seafood consumption is expected to rise by 20% by 2030, along with the price of tuna fish in Sri Lanka.

This dramatic increase in demand for seafood could have a devastating impact on coral reefs. The fishing industry, such as swordfish suppliers, is already having a negative effect on these ecosystems, and if the trend continues, we could see large sections of coral reef destroyed in just a few years.

Coral reefs provide much-needed habitat for marine life, and they also play a crucial role in the global ecosystem. They protect coastlines from erosion and storms, and they act as nurseries for many fish species. If we lose our best reef fish, we could see significant negative consequences both environmentally and economically.

Fortunately, there are measures that can be taken to prevent the destruction of coral reefs while still catering to global seafood demand. One solution is to create more sustainable fishing practices that don’t damage the reef habitat. Another option is to shift our focus towards aquaculture, or farming seafood in controlled environments. This would help reduce the pressure on wild fisheries and would also provide a more consistent supply of seafood for consumers around the world.

Different types of seafood that are popular around the world.

There are different types of seafood that are popular around the world, especially among professional chefs. These include:

Salmon: This fish is a popular choice for sushi, and it’s also considered to be a healthy protein source.
Tuna: This fish is often used in sandwiches, salads, and casseroles. It’s also a good source of omega-fatty acids.
Shrimp: This shellfish is low in calories and cholesterol, but it’s high in protein.
Crabmeat: Crab is a rich source of vitamins and minerals, including selenium and zinc. It’s also a good source of omega-fatty acids.

Overfishing can damage coral reefs and the marine life they support.

Overfishing in recent times has become a huge problem for sustainability. When fish are caught faster than they can reproduce, the population of that species decreases. This not only affects the seafood industry, but also the marine life that depends on those fish for food.

Coral reefs are one of the most important ecosystems on Earth. They provide a habitat for many different types of marine life and play a crucial role in protecting coastlines from storms. However, coral reefs are very sensitive to changes in their environment. One of the biggest threats to coral reefs is overfishing.

When fishers target certain species of fish near coral reefs, they can unintentionally damage or kill the reef itself. Fishing gear such as trawls and nets can scrape away parts of the reef structure and destroy the delicate corals.

Ways to enjoy seafood while still preserving our coral reefs

Coral reefs take many years to grow and recover from damage, so it is important to protect these ecosystems. There are a few things that we can do to reduce the impact of fishing on coral reefs:

Choose seafood that is caught using sustainable methods, such as traps or line fishing.
Avoid eating fish that are known to be harmful to coral, such as groupers, parrotfish, and moray eels.
Buy seafood from companies that support sustainable fishing.

If we all take these steps, we can help preserve our valuable coral reefs for future generations.

Alternatives to eating seafood that have a lower environmental impact

There are also many alternative solutions to eating seafood these days that may help protect coral reefs as well as have a lower impact on other environmental issues. These include:

Eating plant-based proteins instead of meat or seafood
Eating eggs from cage-free hens
Avoiding processed foods and eating more whole foods

Each person can make a difference by making small changes in the way they eat. By choosing sustainable seafood options and reducing our overall consumption, we can help protect coral reefs for years to come.

Coral reefs not only provide beauty but are essential for the survival of certain marine species, including fish, turtles, and seabirds. They also provide coastal communities with protection from storms and erosion. Unfortunately, coral reefs are in trouble due to a variety of threats, including climate change, ocean acidification, and overfishing. Now, a new threat has been identified: seafood consumption.

As the global population increases and demand for seafood rises, so does the pressure on coral reefs. A recent study found that by 2030, almost half of all seafood will come from aquaculture (fish farms), which can have negative impacts on surrounding ecosystems if not managed properly. In addition, many popular seafood items such as tuna and shrimp are caught using destructive methods like bottom trawling that can damage or destroy coral reefs.

We need to be aware of where our food comes from, whether it’s seafood or anything else, and how it’s produced. We also need to find ways to meet the global demand for seafood without destroying our coral reefs. Some solutions include eating more local and sustainable seafood, choosing aquaculture products that are certified as being environmentally friendly, and reducing overall consumption of seafood.

It is important to remember that we all have a role in protecting our planet and its resources. By making informed decisions about what we eat and where it comes from, we can help ensure a healthy future for both people and coral reefs.