Internet Marketing Mistakes: 3 Reasons Your Landing Page Isn’t Converting (Have You Made All 3?)

“I am the gatekeeper.”

“I am the keymaster.”

Ghostbusters.

I am quite excited to have worked a Ghostbusters quote into an article on internet marketing. Landing pages are the ‘gatekeeper’ and the ‘keymaster’ to your business. Get a visitor to step through and you are well on the way to being able to make a sale.

If they leave you’ve just spent a small fortune for nothing. And if you think about those scant few seconds they are on your website in terms of cost per hour, you might want to get new underpants.

Where your traffic lands is where you make your first impression and where your potential new customers first interact with your business and with you. If they like what they see they will stick around give you their details so that they can find out more.

If they don’t then shame on you for not scratching their itch.

The higher the opt-in in rate the more you can sell and the more new customers you can get on and the larger your list will get faster. However, many marketers sabotage their results by making common landing page mistakes.

Landing Page mistake #1: Not setting up specific landing pages.

I can’t believe I have to say this but landing pages need to be optimised for one very specific goal. Getting people to take the next step in the marketing process. There are still businesses using their generic homepage for their landing pages and expecting for their visitors to figure out how to help themselves.

The internet thrives on instant gratification. Set up pages specific to what your customers are looking for telling your visitors how they can ‘scratch the itch.’

Landing Page mistake #2: No headline that refocuses attention.

As remedial as this may sound there are people still not using headlines. Once you get a visitor on your site, then I can guarantee you, that they will be a little bewildered and wondering if they should even have come here the first place.

Your headline should scream “This is for you” so that they read what you have to say.

Landing Page mistake #3: No obvious next step

Once your traffic is on the page, you need to ask them to take a ‘next step.’ It is usually going to be to get them to give you permission to follow them up. Once you get permission to follow them up you can work wonders over time converting your leads into customers.

That next step needs to be obvious, you’ve invested time and money to get them this far – you don’t want them to turn away within inches of sales and profits.

Network Marketing Success: Find Your Inner Voice

Are you struggling to achieve success in network marketing but it seems some days you just can’t get into motion? Have you had people, maybe a mentor or upline leader, tell you, “Just face your fear and so it anyway” Do you wander where your fears come from? Do you ask yourself, “Why am I here?” Do you wander what’s holding you back? Are you looking for your “inner voice” to guide you and point the direction?

Most of us struggle with trying to understand our real purpose in life. Many of us drift daily through whatever life throws at us and rarely, if ever, seek to understand the deeper meanings of why we are here. We have a vague notion there must be something more but what is it?

Have you ever tried to connect with infinite intelligence and then gotten confused as to whether your thoughts are coming from source energy or from your own mind?
If we could connect with source energy and establish clear direction and purpose for our lives, we would be off to the races with enthusiasm, purpose and infinite energy. We couldn’t help but succeed in anything we tried to do.

I want to introduce you to a book that I just finished reading. It’s Russ Whitney’s book and it’s titled, “Your Inner Voice, Unlock Your Purpose and Passion.” It’s all about getting in touch with who we are, and what we’re supposed to do with our life. It teaches us how to get in touch with our inner voice so that we can receive guidance and direction from the universe. Russ teaches us how to handle difficult situations, and difficult people in our life.

The book focuses on how to live a life full of joy, peace, and harmony. It’s a really powerful book. One of the best books I’ve ever read. It’s a page-turner. I got my copy on Saturday and couldn’t put it down until I finished it on Sunday.

I highly recommend the book. It’s not very long, about 100 pages. It’s got some exercises in it for you to do to help you identify areas of your life that are holding you back, and what you can do to move through those areas of your life, and become more productive, get more in touch with your inner voice, understand what you’re supposed to be doing with your life, what your purpose is, what your passion is, and to live life on your terms. If you can find your inner voice and tap into source energy, you will find more success in everything you do in life and especially find your network marketing success. Now go find your inner voice and listen to it.

Why You Should Take A Multi Channel Approach To Your Marketing

For your business to be successful in today’s market, you have to be different to the great mass of your competitors.

  • Different in what you offer
  • Different in how you position yourself
  • Different in your thinking
  • Different in the way you market your business

Most businesses operate within a straight jacket. They believe they need to market themselves in the same way that everyone else in their profession markets themselves. So all the plumbers advertise in the yellow pages, all the hairdressers advertise in the local paper, all the double glazing companies use direct marketing etc.

Increase the Ways You Market Your Business

If you are similar to most businesses, you probably use just one or two primary ways to market and grow your business. Perhaps it’s advertising. Perhaps it’s referrals, or direct mail. The fact is that using only one or two marketing approaches is seriously limiting the amount of business you generate.

What would happen if over the next few months you doubled that to say four primary ways of marketing? Then, over the next few months you were to double it again, so that you were using up to 8 different marketing channels?

I’ll tell you what would happen. You’ll see remarkable growth in your business. You could potentially grow by 25% or perhaps even more.

Those business owners who decide to make marketing their top priority are the ones who dramatically outperform their competitors.

Your marketing channels don’t need to be complicated or even expensive. There are lots of ways that you can get your messages in front of prospective customers simply and cheaply.

Have a look at this list of ten marketing channels. If you’re serious about growing your business, pick at least two that you’re either not doing and make a commitment to add them to your marketing mix in the coming months.

Direct Mail

Internet Marketing

Email Marketing

Advertising

Telephone Marketing

Direct Sales

Strategic Alliances

Up-selling existing customers/clients

Referral Marketing

PR

Why Should You Use A Multi Channel Approach?

There are a number of reasons:

  1. Different people like to receive their information in different ways. Some might like to get emails, others to receive letters while someone else might like to read information from a newspaper.
  2. The thing is you don’t know who likes what.
  3. If you’re only using one channel and it stops working for you, it could leave you with no route for generating new business, which could have disastrous consequences for you.
  4. The different channels should work synergistically together so each channel backs up and reinforces the others, so the whole becomes greater than the sum of the parts.

So take a look at your marketing and the channels you use currently and then identify what other routes you could be using. The last piece of the jigsaw will then be to commit to action.