The 3 Elements Of A Solid Direct Mail Campaign

Are you looking to add direct mail to your marketing mix. If you’re an offline business owner, direct mail is almost a prerequisite if you want to expand your customer base and get fresh new people onto your customer list. In my opinion, the thorniest part of the direct mail process is buying postage.

If you’re on a budget, this can severely limit how many packages you can send out at a time. But despite the mailing costs, there are other factors also that play a part in your direct mail campaign. This includes your list, your offer, and your sales letter. All 3 of these elements have to be in-line with each other if you want to get the maximum effect from your campaign.

So for starters, how do you go and acquire a mailing list to mail to? Well, you start at your local library with the SRDS. The SRDS stands for the standard rate and data service, and it contains a wide variety of lists to mail to. This is where you’ll want to begin your search.

Never make the mistake of mailing letters randomly to people in your neighborhood. This is ineffective, and you will hardly get any response. Instead, go and rent out a niche specific list in the SRDS, so that you will have a higher chance of making money with your campaign.

The next thing to consider is your offer. Is your offer unique? Is it something that can’t be acquired somewhere else? What makes your offer unique?!? Well, a unique offer can come in a variety of forms. The uniqueness of your offer could be a 12-month money back guarantee. It could be overnight shipping. Or it could be simply that nobody has access to the product that you’re selling. In short, no one has the product that you’re selling.

If the latter part from the above is true, then you’re in a competition free zone. You could offer your products day-in and day-out, and make a hefty profit. So think about these things before you start mailing out letters.

The last thing to consider is your sales message/sales letter. Even though you’re not a world-class copywriter, there are many sales letter templates out there that you can follow and emulate right away. In fact, if you don’t know anything about writing sales letters that sell, I suggest you start with a swipe file.

A swipe file is a collection of winning ads and sales letters. It’s called a “swipe” file because you can emulate the successful parts of a sales letter and put them all together in a format that would make the copywriting task easier. There are many free swipe files on the internet. In fact you can download something called the “Magnetic Sales Letters” package for free – and it contains a lot of different winning sales letters and headline for you to choose from (hope that makes sense lol…).

So as you can see, all 3 aspects of your direct mail campaign has to be put together in order to achieve a cumulative goal. And if you can do that with your direct mail campaign, you’ll stand to have success with the mailings.

Good luck with marketing your business with direct mail today.

Internet Marketing Mistakes: 3 Reasons Your Landing Page Isn’t Converting (Have You Made All 3?)

“I am the gatekeeper.”

“I am the keymaster.”

Ghostbusters.

I am quite excited to have worked a Ghostbusters quote into an article on internet marketing. Landing pages are the ‘gatekeeper’ and the ‘keymaster’ to your business. Get a visitor to step through and you are well on the way to being able to make a sale.

If they leave you’ve just spent a small fortune for nothing. And if you think about those scant few seconds they are on your website in terms of cost per hour, you might want to get new underpants.

Where your traffic lands is where you make your first impression and where your potential new customers first interact with your business and with you. If they like what they see they will stick around give you their details so that they can find out more.

If they don’t then shame on you for not scratching their itch.

The higher the opt-in in rate the more you can sell and the more new customers you can get on and the larger your list will get faster. However, many marketers sabotage their results by making common landing page mistakes.

Landing Page mistake #1: Not setting up specific landing pages.

I can’t believe I have to say this but landing pages need to be optimised for one very specific goal. Getting people to take the next step in the marketing process. There are still businesses using their generic homepage for their landing pages and expecting for their visitors to figure out how to help themselves.

The internet thrives on instant gratification. Set up pages specific to what your customers are looking for telling your visitors how they can ‘scratch the itch.’

Landing Page mistake #2: No headline that refocuses attention.

As remedial as this may sound there are people still not using headlines. Once you get a visitor on your site, then I can guarantee you, that they will be a little bewildered and wondering if they should even have come here the first place.

Your headline should scream “This is for you” so that they read what you have to say.

Landing Page mistake #3: No obvious next step

Once your traffic is on the page, you need to ask them to take a ‘next step.’ It is usually going to be to get them to give you permission to follow them up. Once you get permission to follow them up you can work wonders over time converting your leads into customers.

That next step needs to be obvious, you’ve invested time and money to get them this far – you don’t want them to turn away within inches of sales and profits.

How do seafood processing companies maintain the highest level of safety and hygiene?

This plan should include steps for preventing contamination, identifying and responding to contamination incidents, and cleaning and sanitizing the facility.

Seafood processing companies have to adhere to extremely high safety and hygiene standards in order to maintain their reputation and protect the public.

This is because any contamination can have serious health implications for consumers. Seafood can be contaminated with all sorts of harmful bacteria, including E. coli, salmonella, and listeria. In some cases, these bacteria can cause severe food poisoning symptoms that require hospitalization. In other cases, the bacteria may not cause any immediate symptoms but could still lead to long-term health problems.

That’s why seafood processors need to have a comprehensive food safety plan in place that covers all aspects of their operation. This plan should include steps for preventing contamination, identifying and responding to contamination incidents, and cleaning and sanitizing the facility.

It is also important to have regular training for employees so they know how to follow the safety procedures correctly. This is an important regular task that should also be done when any new employees join the company.

One of the most important things seafood processors can do to maintain safety and hygiene is to regularly test their water supply for bacteria. If harmful bacteria are detected, then the processor needs to take steps to address the issue immediately.

This includes ensuring that all equipment and surfaces in the facility are clean and sanitized, and that employees are following proper hygiene procedures. By taking these precautions, seafood processors can help ensure that their products are safe for consumers.

However, even with the best safety measures in place, accidents can still happen. That’s why it’s important for seafood processors to have a plan in place for responding to contamination incidents. This plan should include steps for recalling and tracing back orders to determine the source of the contamination.

Seafood processors must take steps to ensure that their products are safe for consumers. This includes using clean and sanitized equipment as well as following proper hygiene procedures. By taking these precautions, processors can help reduce the risk of contamination incidents.

These companies use a variety of methods to keep their facilities clean and free of contaminants.

There are many methods that seafood processing companies can implement in order to ensure the highest levels of hygiene standards. These include:

Tracing back orders to determine the source of the contamination
Cleaning and sanitizing all equipment after each use.
Washing hands thoroughly before and after handling seafood
Make sure that all employees are properly trained in hygiene procedures.
Testing seafood for contaminants before it is released for sale
Providing the necessary equipment, such as gloves, hairnets, and lab coats, to employees

Maintaining high levels of safety and hygiene is critical in the seafood processing industry. Any lapse in these standards can result in contaminated seafood being sold to consumers. By following the proper procedures and using the right equipment, seafood processing companies can ensure that their products are safe for consumption.

Employees are required to follow strict guidelines for personal hygiene and food safety.

It is essential that all employees in a seafood processing plant follow the strict guidelines for personal hygiene and food safety. This includes wearing gloves, hairnets, and lab coats while working. It is also important to observe proper hand-washing techniques, as improper hand-washing can lead to contamination.

Processed seafood is regularly tested for harmful bacteria and other contaminants.

Processed seafood should be regularly tested for harmful bacteria and other contaminants. This helps to ensure that the seafood is safe for consumption and will not cause any health issues.

Contaminated seafood can even be the starting point of lawsuits and other legal troubles. So, it is important for seafood processing companies to maintain the highest levels of safety and hygiene at all times. By following the proper guidelines and procedures, you can help ensure that your company produces safe, healthy seafood products.

Food poisoning is a serious issue and one that should be taken seriously by seafood processing companies. By implementing strong safety and hygiene protocols, you can help protect your employees and customers from harm. It is also important to remember that no level of contamination is acceptable in the seafood industry – so always strive for excellence when it comes to safety and hygiene.

Seafood processors work hard to ensure that their products are safe for human consumption.

Seafood companies place high importance on providing seafood that is safe to eat. In order to maintain the highest level of safety and hygiene, these companies often have rigorous safety and hygiene protocols in place. These protocols vary from company to company, but typically involve extensive cleaning and sanitizing processes.

It is important for seafood processors to maintain a high level of safety and hygiene because food poisoning can be a serious issue. Food poisoning can cause nausea, vomiting, fever, and other unpleasant symptoms. In some cases, it can even lead to death. By implementing strong safety and hygiene protocols, seafood processing companies can help protect their employees and customers from harm.