Why You Should Take A Multi Channel Approach To Your Marketing

For your business to be successful in today’s market, you have to be different to the great mass of your competitors.

  • Different in what you offer
  • Different in how you position yourself
  • Different in your thinking
  • Different in the way you market your business

Most businesses operate within a straight jacket. They believe they need to market themselves in the same way that everyone else in their profession markets themselves. So all the plumbers advertise in the yellow pages, all the hairdressers advertise in the local paper, all the double glazing companies use direct marketing etc.

Increase the Ways You Market Your Business

If you are similar to most businesses, you probably use just one or two primary ways to market and grow your business. Perhaps it’s advertising. Perhaps it’s referrals, or direct mail. The fact is that using only one or two marketing approaches is seriously limiting the amount of business you generate.

What would happen if over the next few months you doubled that to say four primary ways of marketing? Then, over the next few months you were to double it again, so that you were using up to 8 different marketing channels?

I’ll tell you what would happen. You’ll see remarkable growth in your business. You could potentially grow by 25% or perhaps even more.

Those business owners who decide to make marketing their top priority are the ones who dramatically outperform their competitors.

Your marketing channels don’t need to be complicated or even expensive. There are lots of ways that you can get your messages in front of prospective customers simply and cheaply.

Have a look at this list of ten marketing channels. If you’re serious about growing your business, pick at least two that you’re either not doing and make a commitment to add them to your marketing mix in the coming months.

Direct Mail

Internet Marketing

Email Marketing

Advertising

Telephone Marketing

Direct Sales

Strategic Alliances

Up-selling existing customers/clients

Referral Marketing

PR

Why Should You Use A Multi Channel Approach?

There are a number of reasons:

  1. Different people like to receive their information in different ways. Some might like to get emails, others to receive letters while someone else might like to read information from a newspaper.
  2. The thing is you don’t know who likes what.
  3. If you’re only using one channel and it stops working for you, it could leave you with no route for generating new business, which could have disastrous consequences for you.
  4. The different channels should work synergistically together so each channel backs up and reinforces the others, so the whole becomes greater than the sum of the parts.

So take a look at your marketing and the channels you use currently and then identify what other routes you could be using. The last piece of the jigsaw will then be to commit to action.

Kick Start Your Journey in Affiliate Marketing

Making Money from Affiliate Marketing

When it comes to online marketplaces (for products delivered digitally), ClickBetter, Commission Junction and Plimus are perhaps among the best known websites.

The idea driving this process is ‘affiliate marketing’. For example, a visitor sent to a sales page on ClickBank via a link on another website and goes on to purchase an item from ClickBank will generate commission for the webmaster who created that initial link. It is a process which makes it possible to sell not only your own products, but other people’s products as well – a process which has allowed enterprising entrepreneurs several thousands of euros in commission to date.

While it may sound like a simple venture, it does require effort and persistence. The following is a list of tips which, although by no means exhaustive, serves as a good foundation for interested parties to begin their foray into affiliate marketing.

1) Building a website to promote your affiliate’s products.

2) Putting together a blog to promote your product.

The key is to be consistent in choosing a theme that matches your choice of product. A weight-loss product would benefit most from being featured on a blog which focuses on weight loss in general.

Reviews and articles on the blog are also important to both support and advertise the product.

Pinning the reviews to the top of the blog homepage and building back-links to it are methods to generate more traffic to the area where you want your visitors to focus on.

3) Using Google with SEO to your advantage

The most fundamental aspect, of course, is to attract traffic to the blog. Search Engine Optimization (SEO) from search engines such as Google, can be utilized for this purpose, with a little effort.

Google Keyword Planner is a tool that can help you identify the most searched-for keywords based on monthly trends, and allow you to design your blog posts that integrate these keywords. In addition, pay attention to back-links, as Google ranks a site based on the amount of back-links it receives. Resources such as EzineArticles.com are on hand to assist with this.

4) Sell your product with Paid Traffic

Google’s paid advert system, AdWords, allows users to bypass the free (organic listing) In Google when users search for keywords.

Google Keyword Planner can also be used here to identify keywords relevant to your chosen product, allowing you to create ads and buy ad space for them within Google AdWords. This traffic can be redirected to the review on your blog. (This is because it is not possible to directly link to an affiliate link, therefore the need for the more viable option of directing traffic to the review page of the website.)

In Summary here are the steps you should follow to kick start your affiliate marketing:

1. Select a product you wish to sell.

2. Create a blog dedicated to the product

3. Put together a number of quality articles (around 20) for the blog.

4. Create a review of your product.

5. Direct traffic to this review

6. Redirect traffic from organic or paid avenues from search engines to your website.

Remember keep trying, do not give up you will find failures turning into merely feedbacks and success becomes a matter of time.

John King C is an experience email marketer. Since the beginning of his online journey he has been finding secret tricks and unknown methods to gain an upper hand in online businesses.

Internet Marketing And Offline Marketing Combined

I know for me, when it came to making money in my offline business, internet marketing was totally out of the equation. I didn’t even know how to build a website as opposed to selling products on my website. But now I can officially say that I know what I’m talking about when it comes to interne marketing. It took me 10 years to learn but, I’m still happy that I knew how to make it work.

So are you looking for way to make your business work on the internet? Well believe it or not, it’s not that hard to do at all. In fact, I want to show you some of the benefits of marketing your business on the internet. Here’s the first tip:

1) PPC

PPC stands for “pay per click” advertising, and it’s the fastest way to start earning money from the internet. What pay per click does is that you put up an ad to run on the major search engines (Google, Yahoo, and Bing), and you get charge a small fee for everyone who clicks on your ad.

If you’re operating in a local market, you can easily scoop up all of the traffic that people will search for when they type in a query related to your business. So someone may go to Google and type in “Chicago dentist”. When someone types in this search query, you will show up first in the results. Here’s another way to operate your business online.

2) Google Places

Again, when someone types in a query related to your business, you want to be first on something called Google Places. Make sure you fill out everything that you can including pictures, images, and even videos. Plus, you will want to do the same thing for something called Yahoo Places.

Here’s another tip for using the internet to market your online business.

3) Email marketing

With your own email newsletter, you can send periodic updates to people in your niche, and interact with them on a weekly basis. Consider mailing to your subscribers once a week. This is a great time limit to put on following up on your market. I think to make email marketing very effective, you need a lot of subscribers, and people who will follow you no matter what you say in your email newsletter.

To build an email list like this, you have to do all kinds of unusual things to make your newsletter a success. You will want to tell your prospects about yourself, you have to make jokes, and you have to keep them informed of your personal life. People will pick up on this, and will interact with you on a daily basis.

Hopefully, you’ll be able to use these tips to have the kind of business success as possible. I think once you put them into action, you’ll be able to have the kind of success that you dream of. So start putting them into use today.

Good luck with using these tips to have the kind of marketing success that you crave for.