Internet Marketing Mistakes: 3 Reasons Your Landing Page Isn’t Converting (Have You Made All 3?)

“I am the gatekeeper.”

“I am the keymaster.”

Ghostbusters.

I am quite excited to have worked a Ghostbusters quote into an article on internet marketing. Landing pages are the ‘gatekeeper’ and the ‘keymaster’ to your business. Get a visitor to step through and you are well on the way to being able to make a sale.

If they leave you’ve just spent a small fortune for nothing. And if you think about those scant few seconds they are on your website in terms of cost per hour, you might want to get new underpants.

Where your traffic lands is where you make your first impression and where your potential new customers first interact with your business and with you. If they like what they see they will stick around give you their details so that they can find out more.

If they don’t then shame on you for not scratching their itch.

The higher the opt-in in rate the more you can sell and the more new customers you can get on and the larger your list will get faster. However, many marketers sabotage their results by making common landing page mistakes.

Landing Page mistake #1: Not setting up specific landing pages.

I can’t believe I have to say this but landing pages need to be optimised for one very specific goal. Getting people to take the next step in the marketing process. There are still businesses using their generic homepage for their landing pages and expecting for their visitors to figure out how to help themselves.

The internet thrives on instant gratification. Set up pages specific to what your customers are looking for telling your visitors how they can ‘scratch the itch.’

Landing Page mistake #2: No headline that refocuses attention.

As remedial as this may sound there are people still not using headlines. Once you get a visitor on your site, then I can guarantee you, that they will be a little bewildered and wondering if they should even have come here the first place.

Your headline should scream “This is for you” so that they read what you have to say.

Landing Page mistake #3: No obvious next step

Once your traffic is on the page, you need to ask them to take a ‘next step.’ It is usually going to be to get them to give you permission to follow them up. Once you get permission to follow them up you can work wonders over time converting your leads into customers.

That next step needs to be obvious, you’ve invested time and money to get them this far – you don’t want them to turn away within inches of sales and profits.