Direct Marketing – Telemarketing

In Direct Marketing Telemarketing is a very important role in the use of new information technologies applied to business development. This article hopes to make a brief statement of its most important features.

Telemarketing is a direct marketing strategy that seeks through the use of communication (especially telephone), personal way to reach different users by offering products or services to address the challenges of increasingly competitive markets, trying to time-saving marketing costs and improve the effectiveness of the introduction of products for sale.

The use of communication technologies to have a direct, efficient and fast user creates competitive advantages in the world of business “, replacing or complementing the use of traditional forms of communication with the client and the advertising staff, use direct sales or the need to have branches or special outlets. Generating added value to our customers will feel satisfied with the increased speed in the delivery of services with the convenience of travel to avoid being served in branches, outlets or department stores.

Advantages in the use of telemarketing:

A team of telemarketing is cheaper and more controllable than a group of sellers to avoid transport costs and food promotion. Another important factor is the current trend of declining costs of communication especially through the telephone costs and improves competition in the information systems.

When you have a database of large users (including preferences), it has the opportunity to customize services for people with the opportunity to respond timely and reliable by increasing the productivity and efficiency of the organization.

It is understood that to be a successful telemarketing department will be required characteristics:

Technology: Adequate communications, reliability, and speed. Database accurate and functional, along with specialized software logically and functionally.

Team Work: Need a good team “telemarketers”, with broad product knowledge, marketing skills and in the promotion.

Order: To personalize the service is properly needed to order requests, complaints or claims related to care and to be properly satisfied.

Speed key factor, often to consult by phone, we find boring songs, transfers to units that do not correspond to the needs or lack of staff, these inefficiencies away to customers and make them reluctant to use the phone to buy, view or find out the companies.

Promotion: Get to know the telemarketing service to users, seeking to demonstrate the ease, efficiency and user comfort.